Wyniki wyszukiwania - BazTech

1

A bibliometric analysis of the theory of planned behavior in the circular economy

Arman Saleh Md

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2025

|

z. 216

9--25

EN

Purpose: Despite the increasing relevance of the Theory of Planned Behavior (TPB) in Circular Economy (CE) research, its application and related trends remain insufficiently explored. This study aims to systematically assess the use of TPB within CE literature, focusing on its evolution and identifying key research gaps. Design/methodology/approach: Conducting a bibliometric review of Scopus data from 2016-2024, it examines metrics such as publication counts and citation trends, while employing science mapping techniques to uncover collaborative networks and thematic clusters Findings: The findings reveal a growing interest in TPB’s applications, especially in areas such as stakeholder relationships, waste management, and recycling practices. Research limitations/implications: The study also highlights significant research gaps, particularly the need for more empirical investigations and the integration of theoretical, practical, social, and policy implications. Ultimately, this research enhances the understanding of TPB's role in promoting sustainable behaviors, offering a foundational framework for future research at the intersection of TPB and CE. Practical implications: Organizations should promote environmental commitment, educate stakeholders on barriers to CE adoption, and integrate waste management strategies to advance collaborative efforts and position themselves as sustainable leaders. Social implications: Policymakers and community initiatives are essential for promoting CE solutions by fostering sustainable practices through targeted incentives, public awareness, and education to drive environmental sustainability and community engagement. Originality/value: The paper provides researchers with a clear overview and inspire future TPB-based studies in CE. The study used performance analysis to determine contributory journals and researchers and availed bibliometric science mapping tools and gap analysis to identify influential themes and highlighted emerging trends being considered.

2

The impact of regional variation in economic conditions on consumer attitudes and behavior during the crisis

Murawska Anna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 193

223--248

EN

Purpose: The main purpose of the article is to assess the impact of regional variations in economic conditions on consumer attitudes and behavior during the crisis. The study was carried out using the example of Polish voivodeships. Design/methodology/approach: In order to implement the study goal formulated, an analysis of the indicators characterizing the economic and income situation of Polish voivodeships was conducted. The assessment of the crisis-related consumer attitudes and behaviors, including the regional variation thereof, was carried out based on a CATI survey of a randomly selected group of 1000 respondents in Poland, relative to 2023. The differentiation and disparity across voivodeships, with respect to the phenomena surveyed, was subjected to calculation. The surveyed objects were clustered using the Ward's method, to verify the impact of the economic differentiation and indicator levels on consumer attitudes and behavior during the crisis. Findings: Poland remains significantly regionally differentiated in terms of the economic level of voivodeships as well as household and consumer incomes. The crisis is clearly of no subsidy in reducing these disparities. Particularly substantial disparities are found between the poorest voivodships of eastern Poland and the richer ones of western Poland. The economic and income standing of the voivodeships is reflected in consumer attitudes and behavior. Concerns associated with the deterioration of the material position and income, often accompanied by reduced sense of security and stability of employment, are considerably more often expressed by residents of voivodeships characterized by inferior economic indicators and lower income. Research limitations/implications: The Implication behind the survey entailed the examination of whether the crisis has caused changes in the attitudes and behavior of Polish consumers, as well as whether their concerns and constraints have been influenced by the economic and income condition of the regions. Practical implications: The conclusions drawn in the study can serve as a useful tool for public and utility entity managers, enabling more effective application of remedial and intervention measures, relative to the residents of regions characterized by unfavorable economic conditions and crisis-related negative sentiment. Social implications: The article provides useful insights on the economic and income indicators, as well as the on impact of existing regional differences on consumer attitudes and behavior amid the crisis, which the voivodship managers as well as the central authorities in Poland should familiarize themselves with. Originality/value: The added value of the article lies in the evaluation of recent secondary and primary source data on the differences in the economic condition of the voivodeships in Poland, including the impact of these differences on consumer attitudes and behavior, relative to their work, financial situation and sense of security during the crisis.

3

Language of advertising in the tourism industry

Skubis Ida, Mosek Martyna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

|

z. 203

467--488

EN

Purpose: The purpose of this interdisciplinary study, combining management and linguistics, is to investigate how linguistic features in advertising influence consumer behavior in the tourism industry. This research aims to verify which linguistics features are used in advertisements and which linguistic strategies are most effective in persuading customers to choose specific travel services. Design/methodology/approach: The study adopts a qualitative content analysis methodology, examining promotional materials from leading travel agencies. The analysis focuses on linguistic elements at the lexical, syntactical, and rhetorical levels to determine how they contribute to the effectiveness of the advertisements. Findings: The findings underline the importance of employing a rich array of linguistic strategies in tourism advertising to enhance attractiveness and persuasiveness, directly influencing consumer engagement and decision-making. Research limitations/implications: The main limitation of this research is its focus on a select number of travel agencies, which may not represent the broader industry. Practical implications: This research offers practical information for marketers in the tourism industry, highlighting the importance of strategic language use in advertising materials. Social implications: The study contributes to our understanding of how language influences consumer decisions in the tourism sector. Originality/value: This paper fills a gap in the literature by linking linguistic features with advertising effectiveness in the tourism industry.

4

Evaluation of the communication of brand marketing activities on social media and its relationship to brand trust consumers of Generation Z

Tarapata Jolanta

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 199

605--618

EN

Purpose: The aim of this article is to present the relationship between Generation Z consumers' evaluation of selected activities undertaken by clothing brands in marketing communication on social media and consumer trust in the brand. Design/methodology/approach: The survey was conducted on a sample of 500 consumers in the period August-September 2023 across Poland (16 provinces). The sample selection was purposive and random. Consumers of generation Z (18 to 28 years old), of both genders and from towns and cities with different populations, who follow clothing brands on social media, were surveyed. The method used in the study was a diagnostic survey. Findings: The results of the study show that Generation Z consumers attribute positive characteristics to the actions taken by their favorite brands on social media. Particularly highly rated are the area of brand information sharing, the adaptation of content to consumer needs and the area of brand social media inclusiveness. The research also showed that Generation Z consumers declare a high degree of trust in the brand, which is conditioned by how they perceive the brand's marketing activities undertaken on social media. Research limitations/implications: The results of the survey call for a more in-depth analysis of consumer trust in brands, considering extended scales indicating their trust, as well as surveying a larger population of respondents. Practical implications: The results of the study show that young consumers' perception of the positive features of a brand's social media marketing communication determines their trust in the brand. In contrast, their failure to perceive these characteristics does not necessarily translate into a lack of trust. Social implications: A better understanding of the impact of the ways a brand communicates on social media in shaping consumer trust in the brand through them. Originality/value: The article is primarily of cognitive value, highlighting the importance of the perception and evaluation of brands' social media activities in creating consumer trust in the brand. The article makes a strong contribution to both the marketing literature, particularly in the field of consumer behavior in the context of the digital age. It also serves as a form of recommendation for managerial practice, demonstrating social media as a key factor necessary to consider in the development of marketing strategy. The article enriches the current theory of brands' social media activities and their relationship with consumers.

5

Analiza roli marketingu mix w tworzeniu lojalności klientów w supermarketach

Šostar Marko, Jupek Claudia, Huška Davor

Polish Journal of Management Studies

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2024

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Vol. 29, No. 1

302--318

EN

This study's objective is to identify how elements of the marketing mix contribute to fostering customer loyalty towards a shopping center or supermarket with the purpose to assist supermarkets in decision making process which is the main contribution of the research. This study delves into the marketing mix (product, price, distribution, promotion, people) utilized by shopping centers/supermarkets to attract customers and create enduring purchasing relationships through customer loyalty. A questionnaire was distributed to 400 respondents via social media. The method used in this study is defining hypothesis, conducting survey and tested the collected data through Cronbach's alpha coefficients, Spearman's correlation coefficient and Kruskal Wallis Test. This study provides essential insights into the mechanisms through which shopping centers/supermarkets can build and enhance customer loyalty. The research results show a strong influence of product quality, price, location, and promotional activities on creating customer loyalty, while the human factor (behavior of supermarket staff) is a less significant factor.

PL

Celem tego badania jest zidentyfikowanie, w jaki sposób elementy marketingu mix przyczyniają się do kształtowania lojalności klientów wobec centrum handlowego lub supermarketu, co ma na celu wspomóc supermarkety w procesie podejmowania decyzji i stanowi główny wkład badania. Niniejsze badanie skupia się na marketingu mix (produkt, cena, dystrybucja, promocja, ludzie) wykorzystywanym przez centra handlowe/supermarkety w celu przyciągnięcia klientów i stworzenia trwałych relacji zakupowych poprzez lojalność klientów. Ankieta została rozesłana do 400 respondentów za pośrednictwem mediów społecznościowych. Metoda zastosowana w tym badaniu obejmuje definiowanie hipotez, przeprowadzenie ankiety oraz testowanie zebranych danych za pomocą współczynników alfa Cronbacha, współczynnika korelacji Spearmana i testu Kruskala-Wallisa. Badanie to dostarcza istotnego wglądu w mechanizmy, dzięki którym centra handlowe/supermarkety mogą budować i wzmacniać lojalność klientów. Wyniki badań pokazują silny wpływ jakości produktu, ceny, lokalizacji oraz działań promocyjnych na tworzenie lojalności klientów, podczas gdy czynnik ludzki (zachowanie personelu supermarketu) jest mniej istotnym czynnikiem.

6

Mobile buying bahavior during the Covid-19 pandemic –the case of Poland

Fernando Kelaniyage Shihan Dilruk, Misiak-Kwit Sandra

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 173

131--143

EN

Purpose: This pilot study aimed to understand the mobile buying behavior of Polish respondents in terms of the number of transactions per month during the Covid-19 pandemic time. The respondents' gender and place of residence were taken into consideration as chosen socio-demographic characteristics. Design/methodology/approach: The field survey method was applied to collect the primary data. Descriptive and inferential statistics that include the matched-pair test, the Wilcoxon signed-rank test, and the chi-square test of independence were applied for the primary data analysis. Findings: According to the chi-square test of independence, such socio-demographic characteristics as gender, place of residence, women’s place of residence and men’s place of residence in relation to mobile buying behavior are independent. The results of the matched-pair test and the Wilcoxon signed-rank test in the large and medium cities show that there is a significant difference in the average number of mobile shopping transactions per month before and during pandemic time. Research limitations/implications: The authors suggest conducting the same analysis with a larger sample size to generalize the phenomena. Practical implications: In order to stay competitive on the market, enterprises should constantly develop mobile distribution channels. Moreover, while communicating with a mobile shopper, enterprises can create similar messages, despite the gender and / or place of residence of the receivers. Originality/value: The findings will be helpful to FMCG-related marketing decision-makers and mobile shopping-related app developers.

7

Impact of consumers’ awareness concerning eco-labelling on their

Żuchowski Jerzy, Lotko Aleksander, Lotko Małgorzata, Paździor Magdalena

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 175

687--702

EN

Purpose: Identifying the impact of consumers’ awareness concerning eco-labelling on their pro-ecological market behavior. Design/methodology/approach: A critical and comparative literature review was chosen as a research method. Findings: Most of the results found in the literature confirm that awareness concerning eco-labelling positively impacts consumers’ pro-ecological behavior. Generally the findings indicate that eco-labelling is often worthwhile because it enhances the business rationale for delivering products with eco-components. Research implications: The change in consumer awareness in the area of eco-labelling leads to the change of consumer behavior towards ecological products. Hence the use of eco-labels can be an important marketing tool in shaping consumer behavior on the market. Practical implications: The findings indicate that eco-labelling is worthwhile as it enhances the business rationale for delivering products with eco-components. Originality/value: The identification, estimation and evaluation of the model of direct relation between consumer awareness concerning eco-labelling and consumer pro-ecological behavior on the market.

8

Generation Y & Z towards wellbeing tourism – challenge or necessity for the tourism industry?

Dziadkiewicz Anna, Lindell Lali, Minga Zuzanna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 173

113--130

EN

Purpose: The purpose of this article is to present the consumer behavior of two generations -Y and Z - in the tourism market and to show how the concept of wellbeing tourism fits the needs and expectations of the two analyzed groups. Design/Methods/Approach: The article used a systematic literature review based on the SCOPUS database. A search for the term "wellbeing" in abstracts, titles and as keywords identified 107 571 articles. After applying search restrictions to the term "wellbeing tourism" and "social sciences," 12 articles were identified. After reviewing the content, only 9 articles referred to the concept under discussion, indicating a significant unstructured research gap in this area. The article further includes excerpts from reports and analyses, conducted as part of projects, on the implementation of wellbeing tourism in the South Baltic region. Findings: Critical analysis of the literature and experience gained from wellbeing tourism projects revealed challenges of a socio-demographic and technological nature. These challenges result from changes in the macro-environment and are closely interrelated. For example, the changing attitudes of representatives of generations Y and Z toward tourism are closely related to their increased awareness of the importance of wellbeing in their lives. In addition, the development of digital marketing is closely related to the growing popularity of these services among young buyers. Research limitations: The authors described tourists from generations Y and Z, in terms of their approach to wellbeing tourism. It should be noted that dynamic changes in the environment may affect the emergence of new behaviors that are not presented in the article. Therefore, there is a need to develop future research using qualitative and quantitative methods to develop a more accurate picture of the groups studied in terms of their evaluation of wellbeing offerings. Practical/social implications: The article can help tourism companies understand the behavior of Generation Y and Z tourists and identify solutions that can contribute to the preparation of wellbeing offers that meet their expectations. Originality/Value: A systematic review of the literature and an analysis of its content allowed the creation of a compendium of knowledge on wellbeing tourism aimed at generations Y and Z. In addition, steps have been taken to consolidate this approach within management science. These activities will likely make it possible to direct perspectives on the perception of this phenomenon, and also to sort out the conceptual chaos in this area. The review of the issues and the general and synthetic considerations carried out are part of the stream of studies on consumer behaviour.

9

The Effect of Factors of E-marketing on Purchase Decision in MSME's snack product: a case study in PT. Saikho Indo Kreatif

Wiadi Iyus, Mudrika Siti, Suharjo Diyono, Azmy Ahmad, Deni Deni

Management

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2023

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Vol. 27, no. 1

157--183

EN

Due to the multiple advantages that it offers to both sellers and consumers, the digitalization of services is a process that is gaining popularity on a global scale. The aim of this research was to explore the impact of e-marketing elements related to SME products on sustainable customer behavior in the context of purchasing decisions. The expanded unified theory of acceptance and use of technology (UTAUT2) model and the technology acceptance model (TAM) were both used to research the elements that lead to long-term behavioral changes in favor of more sustainable consumer purchasing decisions. Sustainable consumer behaviors are those that are based on trust and continuation intention (CI). The case study is based on a SME company that creates modernized versions of traditional snacks and markets them online. Researchers surveyed 122 of their customers for the survey-based statistics. The findings reveal that, out of the six factors, only 4 factors that had significant impact on trust, which are Perceived of Usefulness (PU), Perceived Ease of Use (PEOU), Social Influence (SI), and the most significant is Hedonic Motives (HM). While, Quality Information (IQ) did not contribute to Trust. Trust (T) appears to have a substantial positive impact on the development of customer’s continuous purchase decision (CI). Age and education did not moderate the relationship between trust and CI. Small and medium-sized enterprise (SME) business owners should therefore focus on Perceived Risk related variables to build greater levels of trust and capture customers’ ongoing interest. This study contributes to a body of knowledge on the e-marketing of SME items, particularly snacks, by demonstrating how CI might cause long-term behavioral changes in favor of more sustainable customer purchase decisions.

10

Determinants of participation in collaborative fashion consumption - provider perspectives

Michalak Szymon, Bartkowiak Paweł, Ankiel Magdalena, Olejniczak Tomasz, Stachwiak-Krzyżan Magda

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 158

413--442

EN

Purpose: The development of digital technology is one of the most important factors driving changes in consumer behavior in the 21st century. Today, the sharing economy covers more and more areas of consumers' daily lives. Using online apps to exchange, sell, buy or rent clothes has become one of the most popular ways of consuming fashion around the world. The main objective of this paper is to assess the importance and estimate the impact of the determinants (motives and unpleasant user experience) of providers' engagement in collaborative fashion consumption (CFC). Design/methodology/approach: The study was conducted using an online survey with 420 respondents in Poland - users (providers) of CFC platforms. A confirmatory factor analysis (CFA) and structural equation model (SEM) was performed using AMOS 21.0 version. The conducted research allowed to identify the importance and to determine the influence of examined factors on attitudes toward CFCs and willingness to use CFC apps in the future. Findings: Economic motives did not outperform non-economic motives to participate as a provider in CFC. Pragmatic motives were by far the most important determinants of fashion sharing. Environmental factors are an important reason for providers to participate in CFC but they may not be a direct motivation for CC participation. Social motives recorded the lowest average importance rating in the context of participation in CFC. Unpleasant user experience negatively influence both the attitudes toward using CFC apps and the willingness to use them in the future Research limitations/implications: The research was conducted only on Polish users, so due to cultural differences, the meaning and impact of the motives of using these apps may be different in other countries. Due to the method of sampling and sample size, the results cannot be treated as representative for the population of Polish users of CFC platforms. Future research could include conducting cross-country research and one may attempt to broaden the scope to include other categories of motives. Future research could also extend the scope of unpleasant user experience with other factors. Practical implications: The results of research on the motives of users' use of CFC apps should be useful for enterprises in the context of designing activities in the field of marketing communication. Originality/value: The paper fills a research gap in the field of research on the determinants of polish providers' engagement in collaborative fashion consumption (CFC).

11

How does fine particulate matter impact public transit ridership?

Jung Hojin

Transport Problems

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2022

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T. 17, z. 2

69--80

EN

We explore how a rapid rise in air pollutants impacts the ridership of public transportation. Based on the individual purchase history, our comprehensive analyses document evidence that an elevated level of concentrations of fine particulate matter caused a substantial change in individual decisions on public transit ridership in relation to individual social and economic characteristics. The estimated effect primarily arose from the fear of exposure to pollutants and, consequently, is substantially different from other macroeconomic influences. Our empirical results contribute important inferences about commuters’ choices of transit modes during the period of ambient air pollution and offer significant guidance for policymakers and practitioners.

12

Identifying the factors affecting the consumer behavior in switching to e-wallets in payment activities

Nguyen Hong Thu, Nguyen Ngoc Tien

Polish Journal of Management Studies

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2022

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Vol. 25, No. 1

292--311

EN

Cryptocurrency has been growing and gradually accepted in payment transactions. Therefore, e-wallets were created to meet the payment needs of consumers. Nevertheless, the factors affecting consumer behavior in switching to using e-wallets in payment need further investigation. This study aims to determine the factors affecting the consumer behavior of switching to e-wallets in payment activities in Vietnam. A typical survey was conducted on 150 consumers in the Southeast region of Vietnam, with the quantitative approach being applied to gather, process and scrutinize data. Quantitative research tools employed include descriptive statistics, Cronbach’s Alpha Analysis, exploratory factor analysis, and multivariable regression analysis with the support of SPSS 22.0. The research results show that five factors affect behavior toward switching to e-wallets in payment activities of the consumer, including (i) Consumer perception of the usefulness of switching to e-wallets, (ii) Consumer attitudes towards switching to e-wallets, (iii) Consumer perception of safety for e-wallets, (iv) Consumer perception of the ease of use of e-wallets and (v) Consumer behavior in readiness for the transition to e-wallets. Accordingly, research has suggested that payment service providers through e-wallets who want to attract consumers to use e-wallet services need to focus on the usefulness, safety, ease of use and convenience of e-wallet services. Once the issues of usefulness, safety and ease of use of e-wallet services are considered, consumers’ attitudes towards e-wallets will gradually change; thereby making the consumer behavior of using e-wallets more and more popular, increasing its frequency.

PL

Kryptowaluta rośnie i stopniowo jest akceptowana w transakcjach płatniczych. Dlatego e-portfele powstały z myślą o potrzebach płatniczych konsumentów. Niemniej jednak czynniki wpływające na zachowanie konsumentów przy przechodzeniu na korzystanie z e-portfeli w płatnościach wymagają dalszych badań. Niniejsze badanie ma na celu określenie czynników wpływających na zachowania konsumentów związane z przechodzeniem na e-portfele w działaniach płatniczych w Wietnamie. Typowe badanie przeprowadzono na 150 konsumentach w południowo-wschodnim regionie Wietnamu, stosując podejście ilościowe do gromadzenia, przetwarzania i analizowania danych. Zastosowane ilościowe narzędzia badawcze obejmują statystyki opisowe, analizę alfa Cronbacha, eksploracyjną analizę czynnikową i wielowymiarową analizę regresji przy wsparciu SPSS 22.0. Wyniki badań pokazują, że pięć czynników wpływa na zachowanie konsumentów wobec przejścia na e-portfele w czynnościach płatniczych, w tym (i) postrzeganie przez konsumentów użyteczności przejścia na e-portfele, (ii) postawy konsumentów wobec przejścia na e-portfele, (iii) Postrzeganie przez konsumentów bezpieczeństwa portfeli elektronicznych, (iv) Postrzeganie przez konsumentów łatwości korzystania z portfeli elektronicznych oraz (v) Zachowanie konsumentów w gotowości do przejścia na portfele elektroniczne. W związku z tym badania sugerują, że dostawcy usług płatniczych za pośrednictwem e-portfeli, którzy chcą przyciągnąć konsumentów do korzystania z usług e-portfela, muszą skupić się na użyteczności, bezpieczeństwie, łatwości użytkowania i wygodzie usług e-portfela. Po rozważeniu kwestii użyteczności, bezpieczeństwa i łatwości korzystania z usług e-portfela, stosunek konsumentów do e-portfeli będzie się stopniowo zmieniał; tym samym spopularyzując zachowania konsumenckie związane z korzystaniem z e-portfeli, zwiększając jego częstotliwość.

13

Istota i wymiary postrzeganego przez konsumentów ryzyka związanego z produktami zaawansowanymi technologicznie

Grzegorczyk Tomasz

Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie

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2020

|

Nr 81

47--59

PL

Produkty zaawansowane technologicznie budzą wśród konsumentów ambiwaletne postawy. Oprócz korzyści cechuje je bowiem również wielowymiarowe ryzyko. Postrzeganie ryzyka technologicznego wpływa w większym stopniu na wybory rynkowe konsumentów niż oferowane przez takie produkty możliwości. Celem niniejszego artykułu o charakterze przeglądowym jest identyfikacja różnych wymiarów ryzyka technologicznego postrzeganego przez konsumentów. Jak wykazano, ryzyko technologiczne istotnie różni się od ryzyka konsumenckiego związanego z innymi rodzajami produktów. Dokonana analiza pozwoliła wyszczególnić wymiary postrzeganego przez konsumentów ryzyka, istotne z punktu widzenia wyborów konsumenckich. Są to m.in. ryzyko funkcjonalne, związane z obawami dotyczącymi bezawaryjności, ryzyko dotyczące umiejętności obsłużenia innowacyjnego produktu, a także zgodności produktu z aktualnymi standardami branżowymi i dostępnością produktów komplementarnych (ryzyko związane z efektem sieciowym). Można także wyróżnić ryzyko utraty prywatnych danych, ryzyko finansowe oraz ryzyko dla bezpieczeństwa konsumenta.

EN

High-tech products arouse ambivalent attitudes among consumers. Such products, apart from their benefits, are also linked with multidimensional consumer risk. The perception of technological risk has greater impact on consumer market choices than the opportunities offered by such risky products. For this reason, part of the research devoted to consumer behavior towards technological innovations focuses on perceived risk. The purpose of this article is to identify the various dimensions of technological risk perceived by consumers. Technological risk has been shown to differ significantly from consumer risk associated with other types of products. The analysis allows one to specify the dimensions of risk perceived by consumers which are significant from the point of view of their choices. These include functional risk, related to concerns about trouble-free operation, risks regarding the ability to handle an innovative product, as well as the product compliance with current industry standards and the availability of complementary products (risk related to the network effect). There is also a risk of losing private data, financial risk and a risk to consumer safety.

14

Postawy względem pandemii COVID-19. Kultura jako sterownik zachowań w warunkach ryzyka i niepewności

Paprocki Rafał

Pomiary Automatyka Robotyka

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2020

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R. 24, nr 4

41--46

PL

Artykuł porusza problematykę uwarunkowań kulturowych decyzji podejmowanych w warunkach ryzyka i niepewności, ze szczególnym uwzględnieniem zachowań konsumentów w dobie pandemii COVID-19. Analizę reakcji na sytuację kryzysową oparto na teorii perspektywy D. Kahnemana, którą wykorzystano do porównania zachowań na wczesnym etapie pandemii na przykładzie Polski, Włoch, Wielkiej Brytanii i Singapuru. Głównym celem podjętych rozważań jest wykazanie skali i siły oddziaływania determinant kulturowych na strategie zaspokajanie potrzeb przetrwania i bezpieczeństwa w sytuacji kryzysowej. Przeprowadzona analiza oraz diagnoza narodowych strategii przetrwania służy tworzeniu produktów zgodnie z behawioralnymi i kulturowymi determinantami postaw i preferencji konsumentów. Na podstawie wybranych rozwiązań technologicznych monitorujących zachowania pracowników w środowisku roboczym zaprezentowano automatyczne systemy wspomagające zarządzanie personelem w okresie pandemii COVID-19 podnoszące poziom dobrostanu psychicznego i bezpieczeństwa sanitarnego.

EN

The article deals with the issues of cultural determinants of decisions under risk and uncertainty, with emphasis on consumer behavior during the COVID-19 pandemic. The analysis of the crisis response has been based on D. Kahneman’s prospect theory, which was used to compare social behaviors in Poland, Italy, Great Britain and Singapore at an early stage of the pandemic. The main purpose of the considerations is to present the scale and level of impact of cultural determinants on national survival and security strategies against the COVID-19 crisis. The analysis and diagnosis of national survival strategies facilitates creation of products in accordance with behavioral and cultural determinants of consumer attitudes and preferences. In addition, the article presents some automatic systems supporting personnel management during the COVID-19 pandemic. Contemporary technological solutions monitoring employee behavior in the working environment can be implemented to increase the level of mental well-being and sanitary safety.

15

COVID-19 and the food chain? Impacts and future research trends

Rejeb Abderahman, Rejeb Karim, Keogh John G.

LogForum

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2020

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Vol. 16, no. 4

475--485

EN

Background: Throughout history, the world has witnessed natural disasters affecting businesses and societies with varying degrees of disruption. COVID-19 (henceforth C19) constituted a significant system shock and a stark reminder of the fragility and sensitive nature of supply chains. The pandemic has exerted considerable societal and economic pressure and has had an adverse impact on food supply chains in particular. Many food processing operations were forced to alter activities or close temporarily due to outbreaks. Societal lockdowns, travel restrictions, business closures and quarantine have led to structural changes in the productivity of economies and impacted the mental health and financial wellbeing of citizens. Methods: We present a critical review of the literature to explore the impact of C19 on the food supply chain. We collected data from journal articles retrieved from a leading scientific database (i.e., Scopus), books, chapters, conference proceedings, reports, and a variety of Internet websites. For the literature search, we used the following words; „COVID-19" and „food". Results and conclusions: The findings of the review suggest that the C19 pandemic poses unprecedented challenges for food supply chains. We reveal that C19 has raised food insecurity and food safety concerns, increased supply chain and logistics costs and radically changed consumer behavior. On the positive side, the pandemic has improved awareness of food waste and the importance of self-grown foods. We generated nine research propositions to foster future academic research. Our study also highlighted the need to advance this literature and calls for increased attention from the supply chain management and logistics community to further analyse and quantify the impact of C19 on the food chain.

PL

Wstęp: W ujęciu historycznym, świat już nieraz doświadczał naturalnych katastrof, które miały wpływ w różnym nasileniu na biznes oraz społeczeństwo. COVID-19 (C19) spowodował istotny szok dla systemu oraz przypomniał o kruchości i wrażliwości łańcuchów dostaw żywności. Pandemia wywarła istotny wpływ w szczególności na tą część ogólnego łańcucha dostaw. Wiele przedsiębiorstw produkujących żywność musiało zmienił sposób swojej działalności lub czasowo ją przerwać. Lockdown, ograniczenia w podróżowaniu, zamknięcie części działalności gospodarczej i kwarantanna doprowadziły do strukturalnych zmian w produktywności ekonomii i wpłynęły na zarówno psychiczne zdrowie jak i poziom zamożności obywateli. Metody: W pracy zaprezentowany jest krytyczny przegląd literatury dotyczącej wpływu C19 na łańcuch dostaw żywności. Dane zostały zebrane na podstawie przeglądu artykułów prasowych z wiodących baz naukowych (np. Scopus), książek, rozdziałów, materiałów konferencyjnych, raportów oraz różnych stron internetowych. Przy wyszukiwaniu tych prac, słowami kluczowymi były słowa: „COVID-19” oraz „żywność”. Wyniki i wnioski: Uzyskane wyniki badań sugerują, że pandemia C19 jest niespotykanym wyzwaniem dla łańcuchów dostaw żywności. C19 spowodował obniżenie bezpieczeństwa łańcucha dostaw żywności, zwiększył koszty logistyki i radykalnie zmienił upodobania konsumentów. Jak pozytywny efekt, pandemia zwiększyła świadomość marnotrawstwa żywności i istotność niezależności produkcji żywności. Zostały opracowane propozycje dalszych kierunków badań naukowych w tym obszarze. Pokreślono potrzebę tych badań oraz rozpracowanie wpływu C19 na łańcuch dostaw żywności w kontekście zarządzania łańcuchem dostaw.

16

Mobile app usage and its implications on consumer behavior toward consumer goods

Tra Lei Thi Huong, Kot Radosław

Zeszyty Naukowe Politechniki Poznańskiej. Organizacja i Zarządzanie

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2019

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Nr 80

263--287

EN

This study attempts to examine the influence of mobile apps on customers’ attitude and finally customers’ actual use behavior toward consumer goods. By applying the theory of mobile marketing and mobile commerce, the authors investigated the antecedents and the consequences of mobile apps to conclude about their implications in marketing. Variables, namely financial value, convenience value and fit of information are proven to have a positive impact on perceived usefulness; app design, ease of understanding and intuitive handling positively affect the perceived ease of use. Perceived variables including usefulness and ease of use have a positive influence on a consumer’s attitude. Finally, purchase intention and sharing intention, followed by actual use behavior are as a consequence in the conceptual model.

PL

W pracy zrelacjonowano próbę zbadania wpływu aplikacji mobilnych na nastawienie klienta i jego rzeczywiste zachowanie w odniesieniu do dóbr konsumpcyjnych. Zastosowano w niej teorię marketingu mobilnego i handlu mobilnego w celu zbadania możliwości i konsekwencji używania aplikacji mobilnych w obrębie grupy docelowej. Udowodniono, że pewne zmienne, a mianowicie wartość finansowa dóbr, wygoda dostępu do informacji i ich dopasowanie do oczekiwań klienta mają pozytywny wpływ na postrzeganą użyteczność aplikacji, a właściwe zaprojektowanie aplikacji, ich przyjazność i intuicyjna obsługa pozytywnie wpływają na łatwość użytkowania. Szczególnie ważne okazały się przydatność i łatwość użytkowania jako czynniki korzystnie oddziałujące na nastawienie konsumenta. Zamiar zakupu i gotowość do udostępniania w sieci informacji na ten temat, a także późniejsze rzeczywiste wykorzystanie aplikacji są zależne od czynników opisanych w koncepcji modelowego zachowania.

17

Świadomość konsumentów dotycząca zdrowego odżywiania

Siuba-Strzelińska Magdalena

Przemysł Spożywczy

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2019

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T. 73, nr 12

31--33

PL

Zdrowe żywienie jest nieodłącznym elementem prewencji i leczenia chorób dietozależnych. Świadomość konsumentów dotycząca znaczenia zdrowego stylu życia dla zachowania zdrowia deklarowana w badaniach wydaje się wysoka, jednak nie przekłada się ona na wdrażanie prozdrowotnych zachowań w codziennym życiu. W artykule zestawiono opinie konsumentów dotyczące deklarowanego sposobu żywienia z rzeczywistą realizacją zaleceń i sytuacją zdrowotną w Polsce i na świecie. Wskazano również źródła wiedzy o żywieniu, z których najczęściej korzystają Polacy oraz podjęto próbę przeanalizowania czynników odpowiedzialnych za wybór produktów spożywczych na rynku żywności z uwzględnieniem postrzegania przez konsumentów czynników związanych z bezpieczeństwem żywności.

EN

Healthy eating is an integral part of the prevention and treatment of diet-related diseases. Consumers’ awareness of the importance of healthy lifestyles for maintaining health seems to be high, but it is not visible in the implementation of healthy behaviors in everyday life. The article compares consumer opinions regarding the declared diet with the actual implementation of recommendations and the health situation in Poland and in the world. Sources of knowledge about nutrition, which are most often used by Poles, were also pointed out, and an attempt was made to analyze the factors responsible for choosing food products on the food market, taking into account consumers’ perception of factors related to food safety.

18

Chatbots in marketing

Kaczorowska-Spychalska Dominika

Management

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2019

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Vol. 23, no. 1

251--270

EN

The role of digital technologies, especially the Internet of Things (IoT) and Artificial Intelligence (AI), increasingly become a key element of diverse interactions between brands and consumers. Homo Cyber Oeconomicus, one of the potential stages of ongoing consumer’s evolution, lives between processes of dehumanization of the surrounding world and humanization of digital technologies. While remaining in a constant contact with smart devices, systems and algorithms, they are looking for new values and meanings, which are a metaphor of their desires, fears and behaviors. As a result, the digital ecosystem, as an attempt to combine the humanism idea with technologization processes, poses new challenges to companies/brands, both concerning the quality of interactions with an increasingly digital consumer and tools used in that process. Chatbots can prove to be an interesting solution here, as their spectrum of potential areas of implementation in business systematically increases. The paper attempts to identify the influence of chatbots on marketing taking into account their role in Human - to - Machine interaction process. A part of these considerations is of the character of philosophical discourse on the role of that technology in human life, which is a starting point for the presentation of preliminary assumptions for a model of consumer-chatbot interaction (digital technology) in marketing activity of companies/brands.

PL

Rola technologii cyfrowych, w tym w szczególności Internet of Things (IoT) i Artificial Intelligence (AI) staje coraz bardziej kluczowym elementem zróżnicowanych interakcji pomiędzy markami i konsumentami. Homo Cyber Oeconomicus, będący jednym z potencjalnych etapów trwającej ewolucji konsumenta, żyje między procesami dehumanizacji otaczającego go świata a humanizacji technologii cyfrowych. Pozostając w ciągłym kontakcie z inteligentnymi urządzeniami, systemami i algorytmami poszukuje nowych wartości i znaczeń, stanowiących metaforę jego pragnień, obaw i zachowań. W efekcie digital ecosystem, będący próbą zespolenia idei humanizmu z procesami technologizacji stawia przed firmami/markami nowe wyzwania, zarówno co do jakości realizowanych interakcji z coraz bardziej cyfrowym konsumentem, jak i narzędzi wykorzystywanych w tym procesie. Ciekawym rozwiązaniem mogą okazać się chatboty, których spektrum potencjalnych obszarów implementacji w biznesie systematycznie chatbotów na marketing, ze szczególnym uwzględnieniem ich roli w procesie interakcji Human – to – Machine. Część prowadzonych rozważań ma charakter filozoficznego dyskursu nad rolą tej technologii w życiu człowieka, co stanowi punkt wyjścia do prezentacji wstępnych założeń modelu interakcji konsumenta i chatbotów (technologia cyfrowa) w aktywności marketingowej firm/marek.

19

New tendencies in consumer behaviour – a marketing perspective

Rzemieniak M.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2018

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z. 120

163--169

EN

The study aimed to analyse the relationship between consumer behaviour and new trends in the market environment. The authors presented various approaches to defining consumer behaviour in the context of dynamic changes in the market environment and made an attempt to answer the question to what extent new phenomena in consumer behaviour, such as New Balance and Normcore, influence the present consumer behaviour. The study made use of research focussing on secondary sources performed using the desk research method and participatory observations carried out by the authors. Among other materials used were secondary sources, results of quantitative studies performed with the use of the CAWI method, individual in-depth interviews and focus group interviews. The research focussed on new trends in consumer behaviour and its major motivators.

PL

W opracowaniu przedmiotem analizy było badanie relacji pomiędzy zachowaniami konsumentów a nowymi trendami w otoczeniu. Autorka przedstawiła różne podejścia do definiowania zachowań konsumenta w kontekście dynamicznych zmian w otoczeniu rynkowym i podjęła próbę odpowiedzi na pytanie, w jakim stopniu nowe zjawiska w zachowaniach konsumentów, takie jak New Balanse oraz Normcore, wywierają wpływ na aktualne zachowania konsumenckie. W opracowaniu wykorzystano przeprowadzone badania na źródłach wtórnych prowadzonych metodą desk research oraz własne obserwacje uczestniczące. Wykorzystano też jako źródła wtórne, wyniki badań ilościowych realizowanych techniką CAWI, indywidualne wywiady pogłębione oraz badania focus group interwiew. Przedmiotem badań były nowe trendy w zachowaniach konsumentów, jak również czynniki je determinujące.

20

Zachowania konsumenckie kobiet i mężczyzn

Jurowczyk P.

Przemysł Spożywczy

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2018

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T. 72, nr 1

11--13

PL

Centra handlowe przed 1989 r. nie były w Polsce znane. Pierwsze hipermarkety powstały w połowie lat dziewięćdziesiątych. Ekspansja handlu wielkopowierzchniowego przyczyniła się do zmian zachowań konsumentów, wpłynęła na kształtowanie się ich postaw i zmiany oczekiwań. Współcześni konsumenci są coraz bardziej wymagający i świadomi zabiegów oraz działań procesu sprzedaży. Powoduje to konieczność stałego badania zachowań konsumentów w celu identyfikacji i zrozumienia ich potrzeb, motywów i gustów oraz kształtowania i dostosowywania strategii sprzedaży w miejscu zakupu do stale zmieniającego się otoczenia. Zachowania konsumentów są uwarunkowane wieloma czynnikami, a jednym z ważniejszych jest płeć, różnicująca na rynku postępowanie konsumentów. Płeć w istotny sposób różnicuje zachowania konsumenckie w sklepie, profil kupujących w poszczególnych kategoriach spożywczych oraz charakter zakupu czy też zakupy z dodatkowych ekspozycji.

EN

Before 1989, shopping centers were not known in Poland. The first hypermarkets were established in the mid-90s. The expansion of large-scale retail has contributed to changes in consumer behavior, influenced their attitudes and changed their expectations. Nowadays, the consumers are more demanding and aware of sales activities. Therefore, it is necessary to study constantly the consumer behavior, to identify and understand their needs, motives and to adjust sales strategy in place of purchase to changing environment Consumer behavior is conditioned by many factors, and one the most important determinants differentiating consumer behavior on the market is gender. Gender significantly differentiates consumer behavior in different categories in the store. It differentiates the profile of buyers in particular food categories, the way of the purchase, or purchases from additional exposures.