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EN
Dynamically identifying key product changes is a challenge for enterprises. It is even more complicated if companies strive for the sustainable development of their activities. Therefore, the aim of the article was to develop a method to help predict the direction of product improvement, taking into account its quality level and environmental impact during the life cycle (LCA). The method was based on the design phase of LCA and the process of obtaining and processing customer expectations. Techniques supporting the developed method were: a questionnaire, a seven-point Likert scale, a standardised list of criteria for assessing the product life cycle, the WSM method, and a scale of relative states. The product analysis was carried out according to modified criteria states, which were evaluated according to: i) customer satisfaction (quality criteria), ii) environmental impact of LCA (environmental criteria), and iii) importance of quality and environmental criteria for customers. The originality of the method is to support the product improvement process to make it environmentally friendly within LCA and, at the same time, satisfactory to customers in terms of quality. The method will be used mainly by SMEs that want to initially predict the environmental impact of a product, including taking into account customer expectations.
PL
Klienci oczekują rozwiązań, które są szybkie, niezawodne i jak najbardziej uproszczone.
EN
Purpose: The purpose was to develop an approach to predict product quality considering current customers' expectations. Design/methodology/approach: The approach includes integrated techniques, i.e.: SMART(-ER) method, a questionnaire with the Likert scale, brainstorming (B&M), WSM method, and Naïve Bayes Classifier. This approach refers to obtaining customers' expectations for satisfaction from the current quality of products and the importance of these criteria. Based on the satisfaction of customers, the quality of the product was estimated and classified. Then, the quality of the product was predicted for current customers. Findings: It was shown that it is possible to predict product quality based on current customer expectations, and so based on the current existing product. Research limitations/implications: The proposed approach does not include the possibilities of determining the expected quality of the product. The approach focuses on predicting customers' satisfaction with the current quality of the product. Therefore, if there is a need for improvement actions, further analyzes should be carried out to determine which criteria should be modified and how. Practical implications: The presented approach can be used for any product. Therefore, it is a useful tool for any kind of organization, which strives to meet customer satisfaction. Despite the possibility to predict the quality of the product, the proposed approach can indicate at an early stage to the organization that it is necessary to make improvement actions. Social implications: It is possible to reduce the waste of resources by predicting that improvement actions are necessary. Moreover, the approach supports an entity (e.g., expert, enterprise, interested parties) in predicting current customers' satisfaction. Originality/value: Originality is predicting product quality based on current customers' expectations. A new combination of quality management techniques, decision support, and machine learning was implemented.
EN
Banks and financial service providers are currently facing numerous challenges due to the ongoing cheap money policy of the European Central Bank, an increasingly regulated market environment and a rapidly progressive digitization. The ongoing decline in interest income and the stagnating of a banks commission income are currently leading to a reduction of a banks total income. In addition, there is digitization that brings numerous new competitors into the market and changes the core business models of banks. As a result, the general conditions in the financial sector change fundamentally and continue to do so in the near future. Moreover, the behaviour and expectations of bank customers have changed in a way that factors such as “convenience”, “flexibility” and “speed” have become increasingly important for them. For this reason, we will start with a theoretical overview of the status quo and the current challenges banks are facing and then present the results of our customer survey to highlight the current expectations of bank customers. Based on this, we formulate recommendations for banks on how to meet their customers’ expectations.
5
Content available remote Czujniki przemysłowe XXI wieki. Kierunki rozwoju a oczekiwania klientów
PL
Współczesny rynek automatyki przemysłowej związany z produkcją czujników przemysłowych rozwija się bardzo dynamicznie. Przedstawiciele tej gałęzi przemysłu, przy bliskiej kooperacji z odbiorcami końcowymi, prześcigają się w patentowaniu nowych rozwiązań technicznych, wzorów użytkowych czy oprogramowania. Czy spełniają one oczekiwania klientów? Kiedy warto zacząć inwestować w nowe technologie? Jakie obrać strategie rozwoju dla własnej firmy?
EN
The article presents the problem of new food products in the context of their evaluation in terms of the expectations of final buyers. The author of the article has performed a comparative analysis of food products currently offered against the expectations of final buyers. In addition, the research made it possible to ascertain the characteristics new food products should have in order to better meet the needs of food buyers. In this way, the article outlines potential directions of the activities of providers in shaping new food products. The research was carried out among Polish final food buyers. The research sample included two selected voivodeships (Lubelskie and Mazowieckie).
7
Content available Jakość w usługach – przykład firmy BIPROTRANS
PL
Dynamiczny rozwój firm świadczących usługi dla firm i klientów ostatecznych wraz z rosnąca konkurencją uświadamiają potrzebę wzmożenia działań zmierzających do poprawy jakości oferowanych usług. Relacja usługodawca-usługobiorca (klient) jest podstawą aktu budowania usługi (współudział klienta w wykonywaniu usługi), dla osiągnięcia korzyści przez nabywcę. Firma BIPROTRANS jest firmą projektową, która zajmuje się projektowaniem przenośników różnego typu, a resztę czynności zleca na zewnątrz. Specyfika firmy sprawia, że współpraca między firmąa klientem musi być bliska, ponieważ brak takiej współpracy powoduje utrudnienia w opracowywaniu należytej oferty, a tym samym spełnieniu oczekiwań klientów.
EN
The dynamic development of companies that provide services to businesses and end customerswith growing competition realize the need to intensify efforts to improve the quality of services offered. Provider-customer relationship (customer) is the basis of the act of building services (customer participation in the performance of services), for the benefit of the purchaser. The Company is acompany BIPROTRANS project, which is engaged in designing various types of conveyors and the rest outsources operations. The specificity of the company that makes the cooperation between the company and the customer must be close, because the lack of such cooperation results in difficulties in the development of a proper offer, and thus meet the expectations of customers.
EN
The paper presents the usage of symbolic methods, particularly of the variable-valued logic, to a measurement of the outcome quality of chosen consulting services. The quality is determined by comparing the set of service process outcomes with the set of customer expectations. Three models (dependent on customer expectations structures) of the resemblance of expected and obtained outcomes of the service process are presented.
PL
W pracy przedstawiono zastosowanie metod symbolicznych, symbolicznych szczególności logiki wielowartościowej, do modelowania oczekiwań klientów firm konsultingowych. Modele te służą do identyfikacji rodzaju i poziomu oczekiwań, ich struktury i zmian w czasie. Za pomocą selektorów i kompleksów oczekiwań przeanalizowano problemy podobieństwa oczekiwanych uzyskanych wyników procesu usługowego oraz problem identyfikacji sprzecznych oczekiwań. Przedstawiono również uwagi dotyczące wykorzystania metod symulacyjnych do modelowania oczekiwań klientów.
EN
The paper presents the usage of symbolic methods, particularly of the variable-valued logic, to the modelling of customer expectations in consulting firms. Such models should assure the identification of expectations, their level, the structure and changes in time. Using selectors and complexes of expectations problems of the resemblance of expected and obtained outcomes of the service-process and the identification of contradictory expectations were analyzed. Some remarks related to the application of simulation methods to customer expectations modelling were presented.
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