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The Use of Social Media as a Marketing Communication Channel by the Largest Ports of the Baltic Sea Region

Kamińska Anna, Dmowski Przemysław

TransNav : International Journal on Marine Navigation and Safety of Sea Transportation

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2025

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Vol. 19 No. 1

151--157

EN

Social media is used by more and more organizations, including seaports, because digital communication channels are an important tool in creating the brand image and one of the ways to build good relationships with stakeholders. Despite the fact that seaports are an important factor in the economic development of individual countries – which largely affects many groups of potential stakeholders – the issues of analysing marketing communication activities carried out by seaports using social media are not sufficiently recognised. Therefore, the main objective of the article is to analyse the business use of this marketing communication channel by the largest ports in the Baltic Sea region in order to assess the potential impact of this marketing communication channel on stakeholders. In order to achieve the aim of the study, the research used the desk research method and the method of observation via the Internet (a.k.a. web-based ethnographic research, or netnography). The results show, among others, that seaport profiles that are highly active on social media have the highest number of followers for a given profile. This demonstrates that regular and systematic maintenance of one's social media accounts results in increased interest from the audience and can thus influence potential stakeholders. Publishing audience-engaging content on your accounts can raise your organisation's profile, generate more interest in the content on your website, and contribute to building trust and audience bonds with your organisation.

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The role of internal CSR in the life satisfaction of employees of the city housing manager

Olejniczak-Szuster Katarzyna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 199

471--481

EN

Purpose: This article focuses on the internal aspect of corporate social responsibility. This article helps fill this gap by examining how participation in CSR affects the life satisfaction of employees of a city housing manager. Design/methodology/approach: In addition to a literature analysis, this study used the results of a survey of 126 employees - internal stakeholders of a municipal housing manager. The Yule coefficient was used to analyze the relationship between the variables included in the survey and their statistical significance was tested. Findings: The results of the study indicated that internal CSR activities carried out by a city housing manager have a significant impact on the life satisfaction of its employees. Originality/value: The considerations carried out in the study filled the assumed research gap, identifying the expectations of employees, indicating the relationships that arose between CSR activities and job position, setting measures of the implementation of CSR activities towards the employees of a city housing manager.

3

Doctors from ukraine as stakeholders in the healthcare system in Poland

Mańczak Iryna, Ciepiela Katarzyna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 195

429--447

EN

Purpose: This article aims to outline the issue of doctors from Ukraine who provide medical services to the healthcare system in Poland. The distinguished research subject was treated in terms of stakeholders of the healthcare system. Design/methodology/approach: The article analysed the solutions introduced based on applicable legal acts. For this purpose, the guidelines of the Ministry of Health were referred to. The secondary data comes from the Supreme Medical Chamber. Findings: The management of the healthcare system in Poland is the responsibility of the Ministry of Health. Still, the role of the medical professional self-government must be considered in this process. In solving systemic problems, a dialogue with medical community representatives contributes to implementing transparent solutions in business practice. Based on the considerations, the authors show that the current challenges of the national healthcare system concern doctors from Ukraine. The introduction into the Polish healthcare system of people educated in a different education system and with professional experience already gained outside the European Union implies problems concerning the quality of the services provided. Entry into the health care system must be carried out transparently so that it does not raise objections from all stakeholders. Research limitations/implications: The article contains a preliminary study. In the future it is planned to conduct additional quantitative and qualitative research. Practical implications: The conclusions proposed as an outcome of the research can have an impact on the formulation of an activity aiming at managing relations in the healthcare system in Poland. Social implications: The article demonstrates the selected positions and problems functioning in the healthcare system in Poland. Originality/value: The article concerns the current scientific problems and business practice.

4

Ocena misji wybranych zakładów przemysłu mleczarskiego

Tyburcy Agnieszka, Jasionowska Marta

Przemysł Spożywczy

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2024

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T. 78, nr 8

26--30

PL

Prawidłowo napisane misje przedsiębiorstw w wielu przypadkach stanowią klucz do sukcesu firmy. Określają one funkcjonowanie firmy, opierając się o jej główne wartości. W niniejszej pracy poddano analizie 13 misji przedsiębiorstw mleczarskich. Misje te oceniono w oparciu o metodykę zawierającą: występowanie odniesień do interesariuszy, formę w jakiej napisana została misja, wartości, jakimi kieruje się przedsiębiorstwo oraz obecność reklamy. Jako wzór do oceny przyjęto misję Johnson & Johnson. Obliczono również wskaźnik profesjonalności misji. Stwierdzono, iż najwyższy wskaźnik profesjonalności misji wystąpił w firmie Danone sp. z o.o. (91%). W 6 na 13 analizowanych misji obecne były zobowiązania jedynie wobec klientów bez żadnych informacji o pozostałych interesariuszach. Przeważającymi wartościami pojawiającymi się w misjach były wartości rozwojowe.

EN

Correctly written mission statements of companies are in many cases the key to a company’s success. They define the functioning of the company, based on its main values. In the paper 13 mission statements of dairy enterprises were analyzed. These missions were assessed based on a methodology including: the presence of references to stakeholders, the form in which the mission was written, the company’s values and the presence of advertising. The Johnson & Johnson mission was adopted as a model for evaluation. The mission professionalism index was also calculated. It was found that the highest level of mission professionalism occurred in Danone sp. z o.o. (91%). in 6 out of 13 analyzed mission statements, there were obligations only to customers without any information about other stakeholders. The predominant values appearing in the missions were development values.

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The impact of Covid-19 on the pro-social activity of small and medium companies

Olejniczak-Szuster Katarzyna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 175

369--378

EN

Purpose: The conditions in which enterprises from the SME sector have to operate are not easy. The enormous changeability of the environment contributed to a shift in the ways of managing a company. In these uncertain and quite difficult times, the key variable when verifying the conducted activity is pro-social or pro-ecological activity in the form of CSR activities. The aim of the study is to define CSR models implemented by entrepreneurs from the SME sector. Design/methodology/approach: The research task was carried out based on the literature on the subject and the results of a survey from the first half of 2021, conducted among 164 enterprises based in the Slaskie Voivodeship. Due to the nature of the obtained data (qualitative features), the correlation studies used the ф - Youla correlation coefficient based on the X2 statistic. Findings: The conducted analyses have shown that the pandemic has led to changes in the approach of entrepreneurs to the subject of CSR. The conducted research has shown that the importance of CSR activities increases with the increase in the size of the enterprise. The conducted research allowed us to verify the adopted hypotheses. The results showed that the pandemic has indeed led to changes in the approach of entrepreneurs to the subject of CSR, as there is a decrease in the positive perception of CSR as an important element of the functioning of the company on the market. Originality/value: The conducted study allowed to identify the tendency towards pro-social activity of enterprises from the SME sector in the time of the COVID 19 pandemic. In the course of the research, an upward trend was determined in the case of medium-sized enterprises, stable in the case of small enterprises and a downward trend in the case of micro-enterprises. The study also allowed for a model approach to CSR activities in selected groups of enterprises.

6

Shaping sustainable development competencies through student internships

Wawer Monika

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 170

595--628

EN

Purpose: One of the most important challenges of civilization in the contemporary world is obtaining the goals of sustainable development. This challenge is addressed to present and future generations who have to possess or acquire various sustainable development competencies. Shaping them is particularly essential in the case of generation Z, thus it should take place both in the process of academic education, as well as in cooperation with university stakeholders. The aim of the paper is to answer the question of whether the implementation of students’ internships enables shaping sustainable development competencies. Design/methodology/approach: The survey was conducted in Poland in 2022 among 367 full-time students in the management field of study. The CAWI method was used. The paper presents a quantitative analysis of the obtained data. In the theoretical part of the article, the author explained the essence and goals of sustainable development, described sustainable development competencies, and the role of higher education and stakeholders in shaping the SD competencies of Generation Z. Findings: Generation Z has a positive attitude towards the implementation of the concept of sustainable development and almost all of the studied sustainable development goals are of great importance to the respondents. The obtained results confirmed that the implementation of internships in a real work environment affects the shape of many SD competencies of students. The greatest opportunities for the development of SD competencies were provided to interns by business organisations and administration, while less importance was assigned to such stakeholders as NGOs. Students expect the cooperation of the university and its stakeholders in shaping their SD competencies. Research limitations/implications: The size of the surveyed group does not allow for the formulation of general conclusions. However, the obtained results may be the basis for further in-depth studies on the problem. Similar research could be conducted to establish the opinion of employers and university representatives with a broader consideration of other variables. Practical implications: The conclusions of the study will provide universities and various stakeholders with valuable information on the possibility of using student internships to develop SD competencies of representatives of Generation Z. Originality/value: The obtained results allow one to fill the research gap concerning the assessment of whether the realization of student internships in a real work environment enables shaping students' competencies in the field of sustainable development.

7

Partnership relationships in creating stakeholder value in today’s marketplace

Krzepicka Alicja Katarzyna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 173

365--373

EN

Purpose: The purpose of the article is to present, based on literature sources, the essence of the concept of building partner relationships and their importance in creating stakeholder value, which can be a kind of antidote to the uncertainty and turbulence of the globalized modern market. It is assumed that the skillful formation of relationships with stakeholders promotes the obtaining of value for the parties involved in the relationship. Design/methodology/approach: The purpose of the study was realized based on the analysis of selected literature sources. Findings: A significant role in shaping company-stakeholder relations is played by the knowledge of building relationships with them. Thus, the creation and development of partnerships with stakeholders, given the operation of companies in an uncertain and turbulent modern market environment, is an important role in shaping their value and can become an important contributor to building competitive advantage. Practical implications: The article can be a source of valuable inspiration for companies interested in deliberately shaping relationships with the business environment, particularly contributing to the creation of stakeholder value. Originality/value: The author draws attention to current and important issues occurring in the process of building relationships with stakeholders, especially the creation of stakeholder value and the importance of relationship building for the operation of enterprises in the turbulent modern market.

8

Expectations of customer as a stakeholder of an agricultural enterprise: case study

Chmielewski Mariusz, Malinowska Ewa

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 173

69--79

EN

Purpose: to present the possibilities of using the CSI (Customer Satisfaction Index) method to manage relations with customers as one of the stages of managing company’s stakeholders. Project/ methodology/ approach: the studies were carried out in two stages. The first stage comprising a direct interview was used to identify the criteria used by the customers of agricultural products when choosing a supplier. In the second stage, after the criteria were grouped with the use of questionnaires, their order of importance was determined. Findings: the method of reaching to the customers used in the study relies on the application of the main criteria that they take into account in their decisions. These are: freshness, flavour, price and appearance of the product. Perception of these criteria is important for the studied entity on account of the specific location of the sales point. Study Limitations/Implications: the proposed method was tested with respect to the selected business entity. In the next stages, it is necessary to test its application in other industries in order to receive a broader range of the picture about perception of key stakeholders by the organisation. The results show critical points to which the company resources should be assigned in order to improve customer satisfaction and loyalty. Practical Implications: the received results may be a prompt for the studied company and may indicate directions of development of stakeholder management, along with the areas that should be improved in this respect. Independent and uniform measurement characteristics of the studied model constitute a useful tool for carrying out a systematic comparative analysis in time. It also provides information about the weak and strong sides of the company in the opinions of its customers. Social Implications: the paper indicates the possibility of reciprocal impact of the main sides of the process: the customer and the company. The studies indicate the possibility of using the CSI method for the first stage of managing the relations with the customers, namely learning the degree of validity of various criteria when purchase decisions are made. Thanks to the use of the CSI method, it is possible to determine an efficient strategy of impact on the customers, using the criteria that are of major importance for them. Originality/Value: the authors made an attempt at using a tool from the realm of the CSI quality management for the process of managing a company’s stakeholders. This is possible by learning the importance of the individual criteria which are guiding the customers’ purchase decisions. This may inspire the companies to use the tool in the process of stakeholder management.

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Sustainable urban mobility and MaaS implementation – selected European and Polish case studies

Łukasiewicz Agnieszka, Świtała Marcin, Kamińska Ewa, Regulska Katarzyna

Roads and Bridges - Drogi i Mosty

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2023

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Vol. 22, no. 3

225--241

EN

The aim of the paper is to present the implementation cases of mobility as a service (MaaS) in Finland and Sweden, as well as in Poland. The first part of the article pertains to explain the concept of MaaS and determinants of development in urban transportation, including the complexity of the analysed problem, with particular emphasis on integration of various stakeholders. The second part presents connections between MaaS and the concept and goals of sustainable development. The authors of the paper are convinced that user-oriented and multimodal mobility services may prove an effective alternative (or complement) to private transportation. It may also promote a shift towards sustainable means of transport and more effective use of transportation networks. Therefore, MaaS is perceived as a tool for reducing congestion and negative environmental impacts. The MaaS concept can become a part of a Sustainable Urban Mobility Plan (SUMP). The third part of the article is empirical and presents application of MaaS in sustainable urban mobility based on two European case studies: Helsinki and Stockholm – concerned as the leading cities in terms of MaaS implementation. The last part of the study is devoted to the analysis of the MaaS implementation level in Polish cities.

PL

Celem artykułu jest przedstawienie przypadków wdrażania mobilności jako usługi (MaaS, ang. Mobility as a Service) w Finlandii, Szwecji, jak również w Polsce. Pierwsza część artykułu dotyczy rozumienia pojęcia MaaS oraz determinant rozwoju w transporcie miejskim. Pokazano również złożoność badanego zagadnienia, ze szczególnym uwzględnieniem integracji interesariuszy różnego typu. W drugiej części usługę MaaS powiązano z koncepcją i celami zrównoważonego rozwoju. W opinii autorów artykułu, zorientowana na użytkownika oraz multimodalna usługa mobilnościowa może stanowić efektywną alternatywę (bądź też uzupełnienie) dla transportu prywatnego. Może również promować zrównoważone środki transportu i bardziej efektywne wykorzystanie sieci transportowych. Z tego względu usługa MaaS jest obecnie postrzegana jako narzędzie służące zmniejszeniu zatorów komunikacyjnych i negatywnego wpływu transportu na środowisko. Może także stać się częścią Planu Zrównoważonej Mobilności Miejskiej (SUMP, ang. Sustainable Urban Mobility Plan). Trzecia część artykułu ma charakter empiryczny i przedstawia zastosowanie MaaS w zrównoważonej mobilności miejskiej na dwóch przykładach europejskich, tj. Helsinek i Sztokholmu – miast będących liderami we wdrażaniu usługi MaaS. Ostatnia część artykułu, także empiryczna, przedstawia rozpoznanie autorów dotyczące implementacji MaaS w polskich miastach.

10

Dostosowanie systemu zarządzania jakością do wymagań normy ISO 9001:2015 w zakresie określania kontekstu działania oraz ryzyk w małym przedsiębiorstwie – przypadek przedsiębiorstwa Eurobent

Dobrowolska Anna, Kołodko Anna

Problemy Jakości

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2023

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R. 55, nr 2

12--22

PL

Cel: Badania miały na celu zaprezentowanie i przeanalizowanie przypadku dostosowania wymagań norm ISO 9001:2015 w zakresie identyfikacji kontekstu działania i określania ryzyk w małym przedsiębiorstwie produkcyjnym Eurobent oraz wskazanie podstawowych problemów napotykanych w czasie wykonywania tych działań. Projekt badania/metodyka badawcza/koncepcja: Podstawowymi metodami badawczymi była analiza literaturowa, analiza dokumentów wewnętrznych organizacji, metoda obserwacji uczestniczącej oraz metody wnioskowania logicznego. Wyniki/wnioski: Ostatnia edycja normy ISO 9001 wprowadziła wymaganie m.in. ustalenia kontekstu działania oraz ryzyk. W artykule przedstawiono konkretny przypadek wdrożenia wymagań normy w tym zakresie w małym przedsiębiorstwie produkcyjnym Eurobent, w którym zadanie to potraktowano jako jeden z czterech etapów wdrażania podejścia opartego na ryzyku. Jako metodę wspomagającą określenie zewnętrznego kontekstu działania przyjęto metodę PESTEL. Zidentyfikowano cztery elementy wewnętrznego kontekstu działania. Określono wymagania i oczekiwania interesariuszy oraz 39 potencjalnych ryzyk. Dla kluczowych ryzyk przygotowano matryce ryzyka i opracowano plany postępowania z ryzykami. Główne problemy napotykane w czasie opracowywania kontekstu działania i ryzyk wynikały głównie z ograniczeń pracy w małej organizacji. Ograniczenia: Wyniki badania przeprowadzonego w jednej małej organizacji, funkcjonującej w określonym ekosystemie, nie mogą być uogólniane. Zastosowanie praktyczne: Przedstawiony przypadek wdrażania wymagań normy ISO 9001 w zakresie identyfikacji kontekstu działania i ryzyk może posłużyć jako wzorzec dobrych praktyk dla małych przedsiębiorstw produkcyjnych, szczególnie z zakresu produkcji budowlanej. Oryginalność/wartość poznawcza: Przedstawiony przypadek jest unikatowy. Największą wartością poznawczą artykułu jest fakt, że porusza problematykę praktycznego wdrażania podejścia opartego na ryzyku w małym przedsiębiorstwie.

EN

Purpose: The research aimed to present and analyse a case study of the adaptation of ISO 9001:2015 requirements for the identification of the context of the organization and the determination of risks in the small manufacturing company Eurobent, and to identify the main problems encountered when performing these activities. Design/methodology/approach: The main research methods were: the analysis of literature, the analysis of the organisation’s internal documents, the participant observation, and logical inference. Findings/conclusions: The latest edition of ISO 9001 introduced the requirement to, among other things, establish the context of operations and risks. This paper presents a specific case of the implementation of the standard’s requirements in this respect in the small manufacturing company Eurobent, where this task was treated as one of the four steps of implementing a risk-based approach. As a supporting method to identify the external context of the activity, the PESTEL method was adopted. Four elements of the internal operating context were identified. Stakeholder requirements and expectations and 39 potential risks were identified. Risk matrices were prepared for the key risks and plans were developed to deal with the risks. The main problems encountered during the development of the operating context and risks were mainly due to the limitations of working in a small organisation. Research limitations: The results of a study done in one small organisation operating in a specific ecosystem cannot be generalised. Practical applications: The presented case of the implementation of ISO 9001 requirements with regard to the identification of the context of organization and risks can be a good practice model for small manufacturing companies, especially in the field of construction production. Originality/value: The presented case is unique. The greatest cognitive value of the article is that it addresses the practical implementation of a risk-based approach in a small company.

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Toward a sustainable future: CSR adoption by family smes in the moroccan context

Quiddi Oumaima, Habba Badr

Polish Journal of Management Studies

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2023

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Vol. 28. No. 1

263--278

EN

In Moroccan family SMEs, a critical managerial challenge emerges the disparity between the latent potential for CSR adoption and the barriers encountered in practice. This paper aims to investigate the perceptions, drivers, and barriers that hinder CSR practices within this context. By delving into these intricacies, the present research seeks not only to explore but also to provide valuable insights to family SMEs and policymakers that can bridge the gap and contribute to effective CSR integration. Thus, qualitative and exploratory approach was conducted based on face-to-face interviews with 10 Moroccan family firm CEOs and owners. The results reveal that family SMEs in Morocco are characterized by informal, spontaneous, and unconscious CSR practices. They perceive several motives and outcomes to CSR adoption on both firm and family levels. However, some barriers to CSR adoption were identified, including the firm size, financial resources, the perception of CSR as optional rather than mandatory, and a predominant focus on compliance rather than proactive engagement. Resistance to change was also observed, underscoring the importance of raising awareness and fostering support and guidance to family SMEs. Exploring the perceptions about the factors that impede or facilitate the adoption of CSR in an emerging context such as Morocco offers valuable insights for practitioners, policymakers, and researchers interested in promoting sustainable and responsible business practices within the family SMEs of Morocco.

PL

W marokańskich rodzinnych MŚP krytycznym wyzwaniem menedżerskim jest rozbieżność między ukrytym potencjałem przyjęcia CSR a barierami napotykanymi w praktyce. Niniejszy artykuł ma na celu zbadanie percepcji, czynników i barier, które utrudniają praktyki CSR w tych warunkach. Zagłębiając się w te zawiłości, badanie ma na celu nie tylko zbadanie, ale także dostarczenie cennych informacji rodzinnym MŚP i decydentom, które mogą wypełnić lukę bsdswczą i przyczynić się do skutecznej integracji CSR. W związku z tym zastosowano jakościowe i eksploracyjne techniki oparte na bezpośrednich wywiadach z 10 marokańskimi prezesami i właścicielami firm rodzinnych. Wyniki pokazują, że rodzinne MŚP w Maroku charakteryzują się nieformalnymi, spontanicznymi i nieświadomymi praktykami CSR. Identyfikuje się kilka motywów i rezultatów przyjęcia CSR zarówno na poziomie firmy, jak i rodziny. Zidentyfikowano jednak pewne bariery dla przyjęcia CSR, w tym wielkość firmy, zasoby finansowe, postrzeganie CSR jako opcjonalnego, a nie obowiązkowego modelu oraz dominujący nacisk na zgodność, a nie proaktywne zaangażowanie. Zaobserwowano również opór wobec zmian, co podkreśla znaczenie podnoszenia świadomości oraz wspierania wsparcia i doradztwa dla rodzinnych MŚP. Badanie postrzegania czynników, które utrudniają lub ułatwiają przyjęcie CSR w kontekście wschodzącym, takim jak Maroko, oferuje cenne informacje dla praktyków, decydentów i badaczy zainteresowanych promowaniem zrównoważonych i odpowiedzialnych praktyk biznesowych w rodzinnych MŚP w Maroku.

12

Factors influencing the level of job satisfaction of employees as the main internal stakeholders of organizations in the 21st century

Igielski Michał

Management

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2023

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Vol. 27, no. 2

1--25

EN

The main purpose of the article is to identify the main factors that have the greatest impact on building satisfaction of employees who work in Polish organizations. In addition, the author will try to identify the expectations of respondents that apply to their workplaces and identify the most important problems and barriers in the surveyed organizations, occurring in the processes of human capital management. As the main research method, in addition to the literature analysis, of course, the author chose a survey, in the form of a structured interview, with team leaders and their employees. The entire research process was carried out in 44 purposefully selected Polish organizations, in 2021 (254 employees of these organizations took part in the survey). Of course, due to the number of subjects, the study has a pilot character. Based on the analysis of the literature and the conclusions of the survey, 4 main groups of determinants that have the greatest impact on the level of job satisfaction of respondents have been identified – they have been divided into professional and nonprofessional factors. In addition, the author described the main barriers that generate the most problems and dysfunctions that accompany respondents during their work.

13

Determining the strategic position of car-sharing services in Poland based on the stakeholder analysis method

Cieśla Maria

Journal of Civil Engineering and Transport

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2023

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Vol. 5, No. 1

37--45

EN

This article presents the use of the stakeholder analysis method to characterize the strategic position of car sharing services in Poland. The theoretical part presents a detailed theory of stakeholders, as well as detailed methods and the course of the interest group analysis procedure. It covers the fundamentals of stakeholder theory which refers to the concept of strategic planning, system theory, organization theory, social responsibility and strategic management. The characteristics of stakeholder analysis are presented together with mostly used methodology. The focus is put on most common analysis tools including the matrix of M. Johanson and K. Scholes based on the earlier Mendelow matrix and the map of stakeholders. The legitimacy and benefits of using the discussed method to determine the strategic position of modern and developing services have been presented. The research part presents an example of the use of the stakeholder analysis method in the Polish sector of car sharing services. The car-sharing services company stakeholder analysis of 23 entities provided knowledge on building relationships with employees and their involvement in the company's processes. The analysis made it possible to improve the strategic position of the company and determination of its position in negotiations with other organizations.

PL

W niniejszym artykule przedstawiono wykorzystanie metody analizy interesariuszy do scharakteryzowania pozycji strategicznej usług car-sharingu w Polsce. W części teoretycznej przedstawiono szczegółową teorię interesariuszy, a także przedstawiono metody szczegółowe oraz przebieg procedury analizy grup interesu. Obejmuje podstawy teorii interesariuszy, która odnosi się do koncepcji planowania strategicznego, teorii systemów, teorii organizacji, odpowiedzialności społecznej i zarządzania strategicznego. Przedstawiono charakterystykę analizy interesariuszy wraz z najczęściej stosowaną metodologią. Nacisk kładziony jest na najpowszechniejsze narzędzia analityczne, w tym macierz M. Johansona i K. Scholesa opartą na wcześniejszej macierzy Mendelowa oraz na mapie interesariuszy. Przedstawiona została zasadność i korzyści wynikające z zastosowania omawianej metody do określenia pozycji strategicznej nowoczesnych i rozwijających się usług. W części badawczej przedstawiono przykład wykorzystania metody analizy interesariuszy w polskim sektorze usług współdzielenia pojazdów samochodowych. Analiza 23 interesariuszy podmiotu świadczącego usługi car sharingu dostarczyła wiedzy na temat budowania relacji z pracownikami i ich zaangażowania w procesy firmy. Analiza pozwoliła na poprawę strategicznej pozycji firmy i określenie jej pozycji w negocjacjach z innymi organizacjami.

14

Współpraca z Interesariuszami Projektu zintegrowanego LIFE Pilica jako podstawa budowania potencjału dla wdrażania Planu gospodarowania wodami

Kuzior Martyna, Czyż Paweł, Frątczak Wojciech, Knapińska Katarzyna, Izydorczyk Katarzyna

Gospodarka Wodna

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2023

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Nr 10

28--31

PL

Poza zapewnieniem finansowania dla inwestycji to efektywna współpraca z Interesariuszami oraz podnoszenie świadomości połączone z badaniami społecznymi są warunkami sukcesu dla wdrażania planów gospodarowania wodami. Prezentowane działania miały na celu zrozumienie przyczyny niskiej efektywności wdrażania planów gospodarowania wodami oraz wypracowanie mechanizmów stymulujących ich implementację. Założeniem jest, by zlewnia rzeki Pilicy, jako teren działań projektowych, mogła stać się zlewnią demonstracyjną, czyli taką, w której zastosowano na tyle skuteczne rozwiązania, które warto replikować także w innych warunkach, zlewniach.

EN

The requirements for success in implementing water management plans include not only providing funding for investments, but also effective cooperation with stakeholders, raising awareness, and combining these efforts with sociological research. Understanding the causes of the low effectiveness of water management plan implementation and developing mechanisms to stimulate their implementation. The aim is that the Pilica River catchment, as an area of project activities, might end up serving as a demonstration catchment - that is, a catchment where practical solutions were employed that are worthwhile to replicate in other situations and catchments.

15

The perception of the municipal housing manager’s CSR activities in the context of its stakeholders

Olejniczak-Szuster Katarzyna, Dziadkiewicz Michał

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 160

487--498

EN

Purpose: The growing complexity of the environment in which they operate causes modern enterprises, including various types of organizations, to develop competitive management models aimed at meeting the expectations of various groups of stakeholders involved in their activitiesin the long-term perspective. This article focuses on the importance of corporate social responsibility (CSR) in the activities of the municipal housing manager in the context of its stakeholders. The study examines how stakeholders (employees, resource residents, entrepreneurs) perceive the city's housing manager's CSR activities. Design/methodology/approach: In this study, in addition to the analysis of the literature on the subject, the results of the survey conducted in the first and second quarter of 2022 among 363 stakeholders of the municipal housing manager were used. In the study, the impartiality test χ2 and the coefficient of T Czuprow convergence were used, with the significance level α = 0.05. Findings: The results suggest that each of the three selected groups of stakeholders perceive the necessity of CSR activities differently. The group that is the most interested in such activities are employees, the inhabitants of resources expect only actions aiming to improve the quality of their lives, and therefore actions within the aspect of local responsibility. Entrepreneurs in turn, are interested in activities in the social, external and environmental aspects. In addition, the results of these studies may contribute to the state of knowledge in the scientific literature by pointing to the importance of CSR activities by entities not focused on maximizing profits. Originality/value: It can be expected that the developed models will help decision makers of city housing managers to gain a perception of the stakeholder's awareness of and attitudes towards the CSR concept.

16

Stakeholder identification as a determinant of sustainable project management

Dziadkiewicz Anna, Sokołowska Ewelina, Jerzemowska Magdalena

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2022

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z. 156

141--155

EN

Purpose: The purpose of this paper is to present part of a report on stakeholder analysis (indicating the importance of stakeholder identification and prioritisation) in projects implemented by sustainability-oriented teams. Design/methodology/approach: The results were obtained based on a focus group interview with forty-eight participants - representtatives of different organisations, experienced in project management and possessing expertise on the tourism industry in Pomerania. The study was carried out in Gdańsk, from May to September 2021. Findings: The results of the study showed that an effective policy regarding sustainable development measures should be based on intensive stakeholder outreach. The determinant of this effectiveness is to entail proper and comprehensive stakeholder identification, which can play a key role in the success of any investment. Research limitations/implications: The purpose of the marketing research on stakeholder identification and mapping is to provide insights on the public opinion in this regard. In the course of the study, some limitations were recognised. Firstly, the sampling techniques involving audience generation and data filtering, such as data collection from only those persons who had participated in a focus survey, certainly resulted in a bias in the type of the data collected. Secondly, the study, due to the outbreak of the pandemic, was limited to 2021 only, and despite the implementation of selected projects in five countries in the South Baltic region, it was conducted in Poland exclusively, due to limited travel possibilities. Practical implications: The research was commissioned by a real project team and concerned the operating environment of the tourism enterprises in the Pomerania region. The survey results were applied in practice and served as a project implementation indicator. Social implications: The research topic of stakeholder identification as a component of sustainable development policy undoubtedly has impact on the society. This is because it leads to the promotion of an approach that takes the balance between the actions undertaken for the environment and the local community as well as corporate profit generation into account. Originality/value: It is the first study of this kind (on the Polish market at the least), examining the sustainable development approach in international projects, in the context of stakeholder outreach.

17

Analysis of energy governance in Southern Africa

Sanusi Yekeen Adeeyo, Ohadugha Chukwudi Bernhard, Martins Valda Itunu, Olaide Sheriffdeen Akande

Polityka Energetyczna

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2022

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T. 25, z. 4

73--94

EN

The poor energy situation in most African countries manifests itself in very low access to energy and high energy poverty. To address these problems, and drive towards achieving universal energy access, African nations have, in recent time, directed attention to governance issues in energy resource development through building relevant institutions, strengthening legal frameworks, designing policies, ensuring cooperation, and harnessing investments. The concern for a governance approach to energy development is partly due to the submission that the core reason for poor energy delivery is ineffective energy governance. This study is based on Southern Africa and intends to examine the current energy access situation and explore the existing energy governance initiatives. The study used three measures of energy access (national, rural and urban) and energy consumption in order to examine the existing energy situation. The governance actions were examined by looking at national energy policies, energy partnerships (private sector, development partners), and sub-regional power pools. The study observes that the generally poor energy situation in Africa is evident in the Southern African countries. Governance actions are found to be multisource and multilevel. While these actions confirm the seriousness of the stakeholders in addressing the poor energy situation; results have been minimal. Thus, there is a need for more vigorous efforts in implementing the energy policies, engaging the private sector and creating productive cooperation among energy delivery stakeholders.

PL

Zła sytuacja energetyczna w większości krajów afrykańskich objawia się bardzo niskim dostępem do energii i wysokim ubóstwem energetycznym. Aby rozwiązać te problemy i dążyć do osiągnięcia powszechnego dostępu do energii, narody afrykańskie w ostatnim czasie zwróciły uwagę na kwestie zarządzania rozwojem zasobów energetycznych poprzez tworzenie odpowiednich instytucji, wzmacnianie ram prawnych, opracowywanie polityk, zapewnianie współpracy i wykorzystywanie inwestycji. Troska o podejście do zarządzania rozwojem energii wynika częściowo z twierdzenia, że głównym powodem niskiego dostępu do energii jest nieskuteczne zarządzanie. Ta praca dotyczy południowej części Afryki i ma na celu zbadanie obecnej sytuacji w zakresie dostępu do energii oraz zbadanie istniejących inicjatyw w zakresie zarządzania energią. W celu zbadania istniejącej sytuacji energetycznej wykorzystano trzy miary zużycia energii (w skali kraju, w obszarach wiejskich i miejskich). Działania związane z zarządzaniem zostały przeanalizowane poprzez analizę krajowych polityk energetycznych; partnerstwa energetycznego (sektor prywatny; partnerzy na rzecz rozwoju) oraz subregionalne obszary energetyczne. W badaniu zauważono, że ogólnie zła sytuacja energetyczna w Afryce uwidacznia się w szczególności w krajach Afryki Południowej. Okazuje się, że działania zarządcze są wieloźródłowe i wielopoziomowe. Chociaż potwierdzają one, że interesariusze usiłują rozwiązać problem złej sytuacji energetycznej, ale rezultaty są słabe. W związku z tym istnieje potrzeba bardziej energicznych wysiłków we wdrażaniu polityk energetycznych, angażowaniu sektora prywatnego i tworzeniu produktywnej współpracy pomiędzy interesariuszami związanymi z dostarczaniem energii.

18

Corporate social responsibility as a modern concept of organization development

Pawłowska Elżbieta, Michalska Marta

Organizacja i Zarządzanie : kwartalnik naukowy

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2022

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nr 1

91-112

EN

Introduction/background: Currently in Poland, it is becoming increasingly popular to implement activities related to social responsibility in organizations. Companies have begun to pay more and more attention to such issues as building relationships with the environment, as well as widely understood social interest or environmental protection has become important. Aim of the paper: The purpose of the article is to indicate the role of social responsibility and its relationship to the development of the organization using a selected example. Materials and methods: The study used the case-study method using a survey questionnaire tool. Results and conclusions: Based on the survey, it can be concluded that the employees of the surveyed enterprise have a positive view of social responsibility activities. The organization should focus on a strategy based on investing in solutions to improve the quality of life of employees, the local community, and strive to offset the negative impact on the environment.

19

Corporate social responsibility concept

Chwistecka-Dudek Halina, Korenkiewicz Aleksandra

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2021

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z. 151

115--126

EN

Purpose: The purpose of this paper is to present selected theoretical aspects of the concept of corporate social responsibility and the stakeholder theory that is closely related to it, targeted at liability with respect to specific stakeholder groups. Design/methodology/approach: The literature research and the critical analysis of both, the national and foreign subject literature have been used as the research methodology. Findings: Social responsibility is a concept in compliance with which companies, whilst designing their development strategy, take social groups, i.e. interests of selected groups of stakeholders, into account in their activities. This requires identification of diverse stakeholder groups, determination of the degree of their significance and proper management of relations with them. Thus, the concept of social responsibility is a process as part of which the companies manage their relations with stakeholders who may influence their economic success. Practical implications: The practical implications concern taking into consideration the application of the CSR principles in managers’ decisions and treating the conception in strategic aspects. Originality/value: The discussed issue belongs to one of the newest trends in management sciences and fits into the current conception of sustainable development. Proper integration of social values with the strategy allows developing and maintaining long-term competitive advantage. Therefore, the CSR conception is a long-term process of managing relations with groups of stakeholders in order to generate value for them and for enterprises’ owners.

20

Value creation of a defence industry in a new communication and information environment

Nowakowska-Krystman Aneta, Antczak Joanna, Horzela Izabela, Moskal-Niewczas Justyna

Wiedza Obronna

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2021

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nr 3

90--122

EN

An important tendency in managerial decisions is the focus on taking into account the law of the community and local communities. Managers, in accordance with the theory of stakeholders, should take into account the needs of various players. We also support for this in the concept of corporate social responsibility, sustainability or creating shared value. The aim of the article is to present the essence of the influence of secondary stakeholders on the creation of the value of defense enterprises resulting from public relations using digitization and socio-economic globalization. The results of the conducted research will allow to confirm the legitimacy of decisions made by defense companies, taking into account the maintenance of social relations, especially in the new communication and information environment.