Wyniki wyszukiwania - BazTech

1

Rethinking social value creation in organisations: insights from CSV and IVC

Przygocka Izabela

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2025

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z. 216

475--491

EN

Purpose: The purpose of this article is to trace the evolution of social value creation within organisations, highlighting the transition from profit-centric approaches to more integrated frameworks that consider social and environmental concerns. It aims to compare key concepts of social value to understand how organizations' motivations for creating social value have transformed. Design/methodology/approach: The research employs a qualitative literature review to explore the evolution of social value creation within organisations. By analysing key concepts such as Creating Shared Value (CSV) and Integrated Value Creation (IVC), the author adopts a deductive approach to identify trends and shifts in organisational perspectives. This approach helps to understand how these frameworks blend social and environmental issues into organisational practices, enriching the discussion on social value creation. Findings: The analysis reveals a significant shift in organisations' motivations for creating social value, moving from profit-centric models to a broader focus on positive societal impact. It was found that organizations increasingly recognize their role in addressing social and environmental challenges. This evolution highlights the importance of integrating social value into core business strategies. Originality/value: This article presents a fresh perspective on the evolution of social value creation within organisations, highlighting the transition from profit-driven approaches to integrated frameworks that consider social and environmental concerns. It offers valuable insights for academics, practitioners, and policymakers interested in how organisations can effectively contribute to societal well-being. The research underscores the dynamic nature of social value creation and its implications for organisational strategy. It serves as a resource for those seeking to align business practices with social impact goals.

2

Greenwashing in corporate social responsibility: bibliometric analisis

Wodnicka Monika, Tartaraj Azeta

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2025

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z. 216

553--565

EN

Purpose: The aim of the research conducted was to identify the main research areas in scientific articles addressing greenwashing in corporate social responsibility and to present the most current areas of research in this area. Design/methodology/approach: The study was conducted between August and December 2024. Scientific articles from the Scopus database were submitted for analysis. They were selected according to bibliometric query Q1. Based on the established criteria, 149 scientific articles were identified. These articles were analysed according to author keywords using the VOSviewer software, which was helpful to generate bibliometric maps. The study also conducted a systematic literature review of scientific publications that addressed the issue of greenwashing in corporate social responsibility. Findings: We identified 11 author keywords most frequently used in the analysed publications. The analysis allowed us to see that the most topical areas of research in greenwashing in corporate social responsibility are ESG and corporate governance. Research limitations/implications: Among the limitations of the study conducted, two factors can be mentioned. The first factor limiting the present study is the choice of a single database, which is the Scopus database. The bibliometric query Q1 constructed in the first stage of the research considerations undertaken can be considered the second limiting factor of the study. However, the analyses carried out in this article confirmed the validity of the choice of the Scopus database, as the articles selected for the study did not include studies prepared on the basis of the Scopus database alone. Constructed in this way, the study allows for expert planning of future research, with a focus on replicating this study in the future to verify new research areas. Originality/value: The study carried out in this article is unique from those conducted to date, as confirmed by the Q1 bibliometric query constructed. The analysis identified the most up-to-date areas of research linking greenwashing and corporate social responsibility, as well as important future research directions, such as addressing the issue of green blockchain. In the authors' opinion, the article can be an inspiration for other researchers and those interested in the issues of greenwashing and corporate social responsibility.

3

Environmental CSR initiatives in food producing enterprises and relations with consumers on the polish market

Jakubczak Anna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2025

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z. 229

191--206

EN

Purpose: The aim of the article is to examine how corporate social responsibility (CSR) initiatives, in particular environmental ones, implemented by companies from the food production industry, affect the perception, intentions and purchasing behavior of consumers in Poland. The study focuses on the growing importance of CSR in the context of sustainable development and increasing consumer awareness. Design/methodology/approach: The study focuses on CSR activities in B2C relations in the area of the environment. The analysis is based on a literature review and empirical research with the participation of Polish consumers. The study examines consumer reactions to CSR activities and their role in shaping purchasing decisions. Findings: The results partially confirm the impact of companies' environmental activities on consumers' purchasing intentions, although it is not clear. Purchasing decisions are more often motivated by personal benefits than by the idea of sustainability itself. Research limitations/implications: The study is limited to the food production industry and the Polish market. Future research could extend its scope to other sectors and countries. It is also worth examining how long-term exposure to CSR activities affects brand perception and consumer loyalty. Recital implications: The survey provides guidance for companies that want to align their CSR strategies with consumer expectations. Identifying and implementing actions that resonate with consumers can improve brand reputation and support sustainability. Social implications: The survey contributes to the understanding of growing societal expectations of business. He draws attention to the potential of CSR activities in terms of influencing positive social and environmental changes and shaping social attitudes towards responsible consumption. Originality/value: This article provides new information on the perception of CSR by consumers in the food production industry in Poland. stresses the importance of CSR categorisation and stresses the need to adapt CSR strategies to consumer values and expectations.

4

Determinants of organizational agility in social work in the light of own research

Kocot Maria, Pál Pápay György

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2025

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z. 218

337--351

EN

Purpose: This article explores the determinants of organizational agility in social work and identifies how agile practices enhance the effectiveness and adaptability of organizations in this field. The study provides theoretical insights and practical recommendations to improve the responsiveness of social work organizations to dynamic social challenges. Design/methodology/approach: The research is based on a survey conducted in April-May 2023 with 303 respondents representing organizations involved in social work. A structured questionnaire was used to gather data on key agility factors, and Multiple Correspondence Analysis (MCA) was applied to identify relationships between variables and dimensions of agility. Findings: The study reveals that agility in social work organizations is driven by quick responses to beneficiary needs, flexibility in adapting activities, collaboration with diverse institutions, continuous communication, and the use of technology. Continuous improvement of methods and inclusion of beneficiaries’ voices are also critical. These factors collectively shape organizations' capacity to adapt and innovate in complex environments. Research limitations/implications: The study is limited by its reliance on a single method (survey) and cross-sectional design, which captures a snapshot of agility but not long-term trends. Future research could include longitudinal studies or mixed-method approaches for a more comprehensive understanding. Practical implications: Organizations can enhance agility by fostering collaborative networks, integrating technological solutions, and prioritizing beneficiary engagement to align strategies with evolving social needs. Social implications: Improving agility in social work can enhance service quality and accessibility for vulnerable populations, enabling organizations to address pressing social issues and foster resilient, inclusive communities. Originality/value: This study offers a novel perspective on the intersection of organizational agility and social work, a topic with limited exploration in the literature. By combining empirical data with theoretical analysis, it contributes to understanding and implementing agility in social work organizations.

5

Perception of safety culture in the aspect of CSR

Olejniczak-Szuster Katarzyna, Kielesińska Agata

System Safety : Human - Technical Facility - Environment

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2025

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Vol. 7, iss. 1

118--125

EN

This article focuses on employees' perception of the safety culture in the context of corporate social responsibility. The main assumption of this approach is based on the belief that protecting the health and life of employees, as well as caring for the environment, are key elements of responsible business operations. This study employs econometric modeling to examine the impact of corporate social responsibility (CSR) on employee behavior related to workplace safety. The analysis, based on four logit models (two full and two reduced), reveals that the perception of safety culture is primarily determined by employees’ position within the organizational hierarchy. Lower-level employees tend to perceive safety culture less strongly in the context of CSR, whereas those in higher positions are more likely to recognize the positive influence of CSR initiatives on its development.

6

Ocena skali informowania otoczenia przez przedsiębiorstwa mleczarskie o praktykach związanych ze społeczną odpowiedzialnością

Tyburcy Agnieszka, Krawczyk Wiktoria

Przemysł Spożywczy

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2025

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T. 79, nr 9

8--11

PL

Społeczna odpowiedzialność biznesu to koncepcja praktykowana przez przedsiębiorstwa w celu poprawy relacji z interesariuszami. Odgrywa ona ważną rolę w budowaniu wizerunku firmy, pozyskiwaniu nowych klientów czy prowadzeniu działań marketingowych. W niniejszej pracy przeanalizowano przedsiębiorstwa mleczarskie pod kątem posiadania strony internetowej, wykorzystania ich do informowania społeczeństwa o praktykach społecznie odpowiedzialnych oraz strony internetowe wybranych przedsięwzięć dotyczących CSR. Stwierdzono, że spośród 273 przedsiębiorstw branży mleczarskiej 149 firm posiadało własną stronę internetową. Tylko 10 firm tej branży posiadających własną stronę internetową angażowało się w inicjatywy CSR, a 7 spośród nich informowało o tym otoczenie za pośrednictwem strony. Największym zainteresowaniem cieszyły się przedsięwzięcia „Ranking ESG. Odpowiedzialne Zarządzanie” oraz „Raporty Forum Odpowiedzialnego Biznesu”.

EN

Corporate social responsibility is a concept practiced by companies to improve stakeholder relations. It plays an important role in building a company’s image, acquiring new customers, and conducting marketing activities. This study analyzed dairy companies in terms of their website presence, their use of websites to inform the public about socially responsible practices, and the websites of selected CSR initiatives. It was found that of the 273 dairy companies, 149 had their own website. Only 10 companies in this industry with their own website engaged in CSR initiatives, and 7 of these communicated this through their website. The projects „ESG Ranking. Responsible Management” and „Responsible Business Forum Reports” generated the most interest.

7

Do socially responsible companies foster more engaged employees?

Gomes Sofia, Lopes J. M., Pacheco R.

Polish Journal of Management Studies

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2025

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Vol. 32, No. 2

56--77

EN

Corporate Social Responsibility (CSR) is an innovative approach to creating value for stakeholders by fostering strong relationships. There has been increasing interest in exploring the impact of CSR on employee attitudes and behavior. This paper evaluates the influence of CSR on employee commitment and performance in Portuguese companies through the lens of Social Identity Theory. A questionnaire survey of 278 Portuguese employees was conducted, and the Partial Least Squares method was used for analysis. The findings suggest that CSR practices positively affect both employee commitment and performance. Moreover, employee commitment is positively linked to performance. Therefore, organizations that adopt more CSR practices are likely to see increased employee commitment, which in turn enhances performance. This study contributes to CSR and social identity theory literature and offers practical recommendations for companies, policymakers, and HR professionals, urging organizations to reassess their CSR practices.

PL

Społeczna odpowiedzialność biznesu (CSR) to innowacyjne podejście do tworzenia wartości dla interesariuszy poprzez budowanie silnych relacji. Coraz większym zainteresowaniem cieszy się badanie wpływu CSR na postawy i zachowania pracowników. Niniejszy artykuł ocenia wpływ CSR na zaangażowanie i wydajność pracowników w portugalskich firmach przez pryzmat teorii tożsamości społecznej. Przeprowadzono ankietę wśród 278 portugalskich pracowników, a do analizy wykorzystano metodę częściowych najmniejszych kwadratów. Wyniki sugerują, że praktyki CSR mają pozytywny wpływ zarówno na zaangażowanie pracowników, jak i na ich wyniki. Ponadto zaangażowanie pracowników jest pozytywnie powiązane z wynikami. W związku z tym organizacje, które stosują więcej praktyk CSR, mogą spodziewać się wzrostu zaangażowania pracowników, co z kolei poprawia wyniki. Niniejsze badanie stanowi wkład w literaturę dotyczącą CSR i teorii tożsamości społecznej oraz zawiera praktyczne zalecenia dla przedsiębiorstw, decydentów i specjalistów ds. zasobów ludzkich, zachęcając organizacje do ponownej oceny swoich praktyk CSR.

8

Factors affecting corporate social responsibility of Vietnamese commercial banks

Hang Bui Thi Thu, Nguyen Yen Hai Thi

Management

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2025

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Vol. 29, no. 1

43--64

EN

Design/methodology/approach: A multi-method approach was employed to measure CSR using both quantitative and qualitative methods for 29 commercial banks from 2012 to 2021. Monetary data was specifically used to evaluate the extent of corporate social responsibility expenditure (CSRE). The content analysis method was utilized to create the corporate social responsibility disclosure (CSRD) index. This study examines the influence of factors such as profitability, bank size, bank age, financial leverage, and listing status on stock exchange. To examine the causal relationships among these factors, several statistical methods were utilized, including Pooled OLS, fixed effects model (FEM), random effects model (REM) and the Feasible Generalized Least Squares (FGLS).

9

Actions for sustainable development on a microeconomic scale - the employee aspect

Kwarcińska Agnieszka, Mazur-Wierzbicka Ewa

Economics and Environment

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2025

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No. 2

art. no. 1006

EN

The purpose of this article is to analyse the current trends of practices implemented by companies in the context of forming responsible relations with employees for the adaptation of the idea of sustainable development. To achieve the goal, first an analysis of the literature on the subject and normative documents was carried out, and then a comparative analysis of the content of sustainability reports, ESG of selected companies for 2023 was carried out. The review of the literature on the subject showed, first of all, the timeliness and diverse nature of the study of issues related to both the topic of sustainable development, as well as the concept of corporate social responsibility and its employee aspect. In turn, a comparative analysis of practical CSR solutions directed to employees declared in sustainability reports, ESG by selected companies, showed the convergent nature of the proposed initiatives and the positive state of commitment of these organisations to sustainability goals.

PL

Celem artykułu jest analiza aktualnych trendów realizowanych przez przedsiębiorstwa praktyk w kontekście kształtowania odpowiedzialnych relacji z pracownikami dla adaptacji idei zrównoważonego rozwoju. W artykule zastosowano podejście dedukcyjne. Dla realizacji celu przeprowadzono najpierw analizę literatury przedmiotu oraz dokumentów normatywnych, a następnie dokonano analizy komparatywnej treści raportów zrównoważonego rozwoju, ESG wybranych przedsiębiorstw za rok 2023. Przegląd literatury przedmiotu wykazał przede wszystkim aktualność i zróżnicowany charakter badań zagadnień związanych zarówno z tematyką zrównoważonego rozwoju, jak również koncepcją społecznej odpowiedzialności biznesu i jej aspektem pracowniczym. Z kolei analiza komparatywna praktycznych rozwiązań z zakresu CSR kierowanych do pracowników deklarowanych w raportach zrównoważonego rozwoju, ESG przez wybrane przedsiębiorstwa wykazała zbieżny charakter proponowanych inicjatyw oraz pozytywny stan zaangażowania tych organizacji w realizację celów zrównoważonego rozwoju. Podstawowym ograniczeniem zrealizowanych badań jest zbyt mała liczba przyjętych do analizy raportów oraz brak jednorodnej skali określającej stopień zaangażowania przedsiębiorstw w realizację idei zrównoważonego rozwoju.

10

Implementation of sustainable development goals at a manufacturing enterprise through RES energy optimisation. Case study of Northwood company

Włodarczyk Katarzyna, Górska Agata

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 194

635--647

EN

Purpose: The objective of the paper is to present and evaluate the realization of Agenda 2030 as well as the implementation of the EU goals concerning sustainable development through energy optimisation at Northwood manufacturing enterprise. Design/methodology/approach: For the purpose of accomplishing the assumed goal first of all selected aspects of the literature of the subject on sustainable development issues, energy optimisation and enterprise competitiveness were presented. The next step entailed a case study analysis of Northwood company operations. In the presented case study energy optimisation activities were demonstrated. Findings: Implementation of RES energy optimisation at Northwood company has significantly affected the company’s development, increasing the quality and number of fulfilled orders at substantially reduced costs of electrical energy. The incorporation of sustainable development goals in the company’s process also indicates positive results. Practical implications: The results of the analysis are a signal to all institutions and individuals, including managers, people managing production companies, that for the purpose of a company’s development it is worth using modern tools and implementing sustainable development goals, which include, inter alia, energy optimisation through the employment of a company’s own photovoltaic plant. Originality/value: The article can be an example and inspiration for similar enterprises.

11

Identifying enterprises’ socially irresponsible actions in the context of business size

Sokołowska-Durkalec Agnieszka, Piwoni-Krzeszowska Estera, Staniec Iwona

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

|

z. 199

565--578

EN

Purpose: Researchers point out the need to move away from examining the positive trend of corporate social responsibility (Corporate Social Responsibility - CSR) towards a critical verification and redefinition of the leading CSR assumptions. One of the current and essential research issues is Corporate Social Irresponsibility (CSI). The paper aims to identify socially irresponsible actions in the economic, legal, ethical, and philanthropic areas toward stakeholders in relation to business size. Design/methodology/approach: Empirical quantitative research was conducted. The research tool was a survey questionnaire, and the research method used was CAWI. The surveyed sample included 650 randomly selected enterprises of various sizes operating in Poland. The following research questions were asked: RQ1: In what areas (economic, legal, ethical, philanthropic) do socially irresponsible actions most often occur? RQ2: In what areas (economic, legal, ethical, philanthropic) do socially irresponsible actions towards internal (RQ2a) and external (RQ2b) stakeholders most often occur? RQ3: What are the differences in identified socially irresponsible actions in areas (economic, legal, ethical, philanthropic) depending on the size of the company? RQ4: What is the relationship between the size of the surveyed organizations and the frequency of socially irresponsible actions in various areas (economic, legal, ethical, and philanthropic) in general, about internal and external stakeholders in the surveyed enterprises? Findings: The research has shown that in the studied population of enterprises, their size does not determine the occurrence of socially irresponsible economic, legal, ethical, and philanthropic activities towards their stakeholders. Research limitations/implications: The main limitations of these studies include: subjective perceptions of frequency, limited control variables, lack of prospective longitudinal studies to demonstrate changes in the prevalence of socially irresponsible actions over time. Practical implications: The results of the empirical research and its conclusions can guide managers of enterprises regarding the avoidance of socially irresponsible actions towards stakeholders. Social implications: The article addresses an important social problem of building a basis for assessing the socially irresponsible actions of companies. The research is one of the first stages in the development of the CSI assessment methodology. Originality/value: This article pretends to fill an important research gap in the topic in question. The originality of the considerations stems from the pioneering nature of research into corporate social irresponsibility from a size perspective.

12

Good CSR practices aimed at employees as assessed by Generation Z

Kwarcińska Agnieszka

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

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z. 201

195--206

EN

Purpose: The objective of this article is to evaluate selected CSR activities of companies aimed at their employees by potential Generation Z employees. Design/methodology/approach: This article is of theoretical and empirical nature. The implementation of the presented assumption was possible through a critical analysis of the source literature and the performance of primary research of an exploratory nature. The research methodology was based on a two-stage action. Findings: The presented results allowed first of all to notice that in the evaluations of CSR activities of potential employees from Generation Z, the features attributed to people from this generation are often visible. At the same time, it can be seen that their main needs speak through their preferences: to be well prepared for their work, to receive support from experienced employees, to be able to maintain a balance between work and private life and to be able to develop individually. Research limitations/implications: The study has limitations, such as a small, unrepresentative sample and a limited set of practices assessed. A continuation of this type of exploration should also include analyses of intergenerational differences in preferences or compositions of new initiatives currently expected by potential employees. Practical implications: The article highlights the importance of carrying out this type of studies. A set of basic conclusions may serve as a prelude to the preparation of recommendations for employers who plan to work with a group of young people. The choice of specific internships probably depends on the age of the employees, but other determinants should not be overlooked either. It also often makes sense to personalise offers. Social implications: This article addresses the broad issue of CSR. Its intention was primarily to draw attention to the legitimacy of modifying, adjusting, the relevance of CSR activities of enterprises for a group of potential employees from Generation Z. Originality/value: The article presents the current results of the primary research conducted in 2023.

13

Exploring the impact of horizontal collectivism on creating shared value actions: a study on brand attitude, purchase intention, and social corporate engagement

Jankowska Liwia, Garczarek-Bąk Urszula

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

|

z. 192

371--384

EN

Purpose: This study aimed to investigate the impact of collectivism and individualism dimensions, both horizontal and vertical, on shared value actions, specifically within the realms of brand attitude, purchase intention, and social corporate engagement. Design/methodology/approach: An online survey, distributed through an external portal, was employed for data collection with a sample size of 366 participants from the USA. Subsequently, structural equation modeling (SEM) was applied to analyze the gathered data. Findings: It has been established that horizontal collectivism holds significant importance in the decision-making process regarding participation in Creating Shared Value (CSV) actions and can influence individual behaviors and additional purchase activities. Research limitations/implications: Given the study's focus on a specific demographic, extending the research to diverse cultural contexts may offer valuable insights into the generalizability of the results. Practical implications: The identified significance of horizontal collectivism in shaping decision-making processes and influencing behaviors presents practical implications for business experts seeking to enact changes in their enterprises. Recognizing the pivotal role of horizontal collectivism can guide strategic initiatives aimed at fostering shared value actions within organizations. Conversely, the insignificance of horizontal individualism highlights the need for businesses to focus on collective values and collaboration when implementing initiatives related to shared value. Originality/value: The research problem addressed in this paper is an intriguing topic for discussion in a business context, given the increasing influence of Corporate Social Responsibility (CSR) initiatives and the growing number of companies engaging in environmental and social activities. Consumers are becoming increasingly conscious during the decision-making process, and their consumption choices are becoming more sustainable and environmentally friendly. This trend will inevitably necessitate business decision-makers and producers to conduct new market analyses and, at times, redefine the goals or entire strategies of their companies, both now and in the future.

14

Ethics of artificial intelligence in the light of selected EPTA reports: implications for CSR

Marcinów Teresa

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

|

z. 199

401--410

EN

Purpose: The aim of this article is to attempt to answer the question of key ethical aspects of the development of artificial intelligence considering its current relevance to CSR principles. Design/methodology/approach: The main method is the analysis of the subject literature, research results and reports analysis. Findings: This paper provides research results that the dominant theme in the design of CSR activities should be the effects of introducing AI into public life, especially protecting society from abuse by new technologies. Social implications: An overview of the achievements, positions and insights contained in selected EPTA reports as a representative of European communities focused on the evaluation of new technologies allows to spread practical value in life of society. Originality/value: The article provides insight into the considerations of basic scopes of implications of AI ethics principles on CSR.

15

Employee adaptation in a socially responsible organization

Tomasiewicz Aleksandra, Jakubczak Anna, Gotowska Małgorzata

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

|

z. 194

555--579

EN

Purpose: The beginning work in a new place for an employee means a lot of stress resulting from confrontation with unfamiliar surroundings and people. The process of introducing an employee to work should involve not only the employer, but also the entire team, emphasizing care, willingness to help and support at such an important initial stage. The main aim of the research is to examine whether the adaptation of new employees in a trade enterprise is effective. An attempt has been made to identify the conditions in the process of social and professional adaptation of a new employee through the prism of corporate social responsibility. Design/methodology/approach: The paper is consisted with 2 parts. The first is about a theoretical context of CSR in small trade company level and personnel management issues and the adaptation of a new employe. The second part includes findings on research. The case study was used to develop research problem. The research questions included the issue of stress in the adaptation process and the role of the introducer. The study covered 100% of the study population. Data were analyzed using descriptive and non-parametric statistics methods (e.g. classification trees method to identify the importance of predictors). Findings: The research results indicate that the adaptation of a new employee is an important element of his/her quality of professional life, and for the organization it is an important aspect of implementing the social responsibility strategy. Taking into account the needs of employees, as internal stakeholders of the company, is an expression of the implementation of socially responsible management. The implementation of the CSR strategy can be assessed by the degree of employee satisfaction with the quality of work life, which results from the effectiveness of fulfilling tasks in the adaptation process. Research limitations/implications: Due to the fact that research is limited to the one chosen company results cannot be uncritically generalized. This study covers only a narrow part from a wide range of problems in shaping social responsibility in business. It only applies to actions taken towards employees in the adaptation process. Due to this implication, research should be deepened and expanded to include additional aspects both in terms of responsibility towards employees and other stakeholder groups. Practical implications: The research results can be a source of information for managers about factors important in shaping the personnel function of a socially responsible organization, primarily in the field of social and professional adaptation. Social implications: The article contributes to the development of knowledge and dissemination of good practices in the field of corporate social responsibility. Originality/value: The article presents a new approach to managing the personnel function in a business organization through the prism of the principles of social responsibility. Previous research does not directly or comprehensively take into account possible connections between corporate social responsibility and the adaptation process.

16

Corporate social responsibility practices at Polish economic universities: a comparative analysis

Zakrzewska Małgorzata, Kwiatkowska Kamila

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2024

|

z. 197

667--678

EN

Purpose: The main purpose of the article is to highlight the importance of CSR and USR, evaluate CSR practices in Polish public universities of economics, and provide actionable recommendations for improving CSR practices at universities. Design/methodology/approach: A comparative analysis of the 5 main economic universities in Poland was carried out on the basis of publicly available online sources. Findings: Overall, the findings indicate that Polish public economic universities are actively engaged in implementing CSR strategies. Their activities are diverse and tailored to their specific contexts, evidencing a strong commitment to promoting sustainable development, ethical conduct, and societal well-being. The research highlights successful strategies and provides recommendations that can serve as a valuable resource for enhancing CSR practices in higher education. Research limitations/implications: While this research provides a comprehensive overview of CSR practices at major public economic universities in Poland, future studies should address these limitations and expand the scope of analysis to include diverse perspectives, rigorous quantitative measures, and broader institutional contexts. Practical implications: The research provides valuable insights and practical recommendations that can significantly enhance the implementation of CSR practices in higher education institutions. By adopting these recommendations, universities can improve their societal and environmental impacts, enhance stakeholder engagement, foster innovation, and achieve a competitive edge in the education sector. The commercial and economic implications highlight substantial benefits not only for the universities but also for the broader communities they serve. Social implications: The research has significant social implications that extend beyond the academic community. It can influence public attitudes towards CSR, drive corporate and environmental responsibility, inform public and industry policies, and enhance the quality of life. By showcasing the positive impact of CSR initiatives in universities, the research can inspire wider adoption of ethical and sustainable practices across various sectors, contributing to a more equitable and sustainable society. Originality/value: The paper makes significant contributions by offering a detailed comparative analysis of CSR practices in Polish economic universities, integrating CSR and USR concepts, providing actionable recommendations, and addressing a broad audience. Its novel insights and practical guidance have the potential to influence the development and implementation of CSR strategies, fostering a culture of sustainability and social responsibility in the higher education sector.

17

Assessment of the product carbon footprint of office equipment across the entire life cycle

Wojciechowski Hubert, Domański Roman

Economics and Environment

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2024

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No. 2

art. no. 757

EN

Purpose: The aim of the article is to publicise the issue of carbon footprint emission from office equipment because this problem is not yet widely recognised in the ICT industry. Methodology/approach: The product carbon footprint (PCF) of various information and communication technologies (ICT) was assessed - 196 products of 12 groups representing a broad spectrum of office equipment - covering the entire life cycle (LCA) from production to disposal. Findings: The level of carbon footprint of a given office device depends on its size, including its energy demand. It should be noted that although smaller devices individually have a smaller carbon footprint, due to their common use (many pieces), they may generate emissions similar to larger ones. Originality/value: The results of the carbon footprint statistics of ICT devices included in the result section may constitute valuable input for companies to calculate the carbon footprint in offices. They can also be used as a data set for the carbon footprint calculator of ICT devices.

PL

Cel: Celem artykułu jest nagłośnienie zagadnienia emisji śladu węglowego ze sprzętu biurowego, gdyż problem ten nie jest jeszcze powszechnie rozpoznany w branży ICT. Metodologia/podejście: Oceniono ślad węglowy produktu (PCF) różnych urządzeń informacyjno-komunikacyjnych (ICT) – 196 produktów z 12 grup reprezentujących szerokie spektrum sprzętu biurowego – obejmujący cały cykl życia (LCA) od produkcji do utylizacji. Wyniki: Poziom śladu węglowego danego urządzenia biurowego zależy od jego wielkości, w tym od zapotrzebowania na energię. Należy zaznaczyć, że choć mniejsze urządzenia indywidualnie mają mniejszy ślad węglowy, to ze względu na ich powszechne użytkowanie (wiele sztuk) mogą generować emisję podobną do większych. Oryginalność/wartość: Wyniki statystyk śladu węglowego urządzeń ICT zawarte w sekcji wyników mogą stanowić cenny wkład dla firm do obliczenia śladu węglowego w biurach. Można je również wykorzystać jako zbiór danych, do kalkulatora śladu węglowego urządzeń ICT.

18

The impact of operational and innovative management on the creation of corporate social responsibility in the logistics industry

Pasek Krzysztof

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 174

113--130

EN

Purpose: The main goal of the article is to indicate the links between operational and innovative management in building corporate social responsibility in the logistics industry. The dependence of the links will indicate specific applications for logistics and production companies. Operational management and supply chain management are related to the functioning of the organization on the market. Producers produce physical goods that are used directly by consumers or by other companies. Transport companies provide services consisting in the movement of goods, design companies, use specialist knowledge to create products and even shape the image of companies. The common element is that each organization has an operational function. We can therefore say that the operational function is the set of people, technology and systems within an organization, the primary purpose of which is to deliver to customers its products or services. Design/methodology/approach: Market analysis in Europe of companies from the logistics industry based on professional experience and numerous studies of the companies in question from the implemented CSR solutions. Findings: The study confirmed that a turbulent environment has a direct impact on the management, functioning and financial performance of the company. Originality/value: The article is addressed to dynamically developing companies in the logistics industry, which, despite the pandemic, war and rampant inflation, develop their business activities paying particular attention to corporate social responsibility. Another point to note is that most organizations operate as part of a longer supply chain. So the supply chain is a network of manufacturers and service providers that work together to proces and movement of goods, from the raw material phase to the end user level. All these cooperating entities are linked by the flows of physical goods, the flows of information, and the flows of cash. In summary, supply chains comber the operational functions of many different organizations. The added value is the possible combination of operational and innovative management in logistics with corporate social responsibility.

19

Implementation of corporate social responsibility concept in SMEs in Malopolska

Zuzek Dagmara K.

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 176

801--815

EN

Purpose: The aim of the article was to present the status of implementation of the CSR concept in small and medium-sized enterprises in the Małopolska province. Methodology: The questionnaire contained closed and open questions, which enabled obtaining more precise answers. The first stage - the selection of enterprises - was carried out in a purposeful manner, based on their belonging to a determined sector. Then, on a random basis, 250 companies were selected in systematic selection from a base constituting the survey frame. The survey frame was the list of SME in Małopolska province. In total, 386 small and medium enterprises were randomly selected, from which a lower number of entities proceeded to participate in the survey. The remaining entrepreneurs refused to participate in the survey for unknown reasons. The compared partial and synthetic results present primarily assessments with regard to the level of acceptance of entrepreneurs participating in the survey in relation to the issues of the survey. As a rule, positive replies usually have the character of quality features. The x2 (chi-squared) test was used as a verification tool to evaluate the results obtained in this manner. Irrespective of this, the interview questionnaire prepared for this survey enabled giving the character of quality features to its results. Findings: 55% of respondents, admit that the very concept of corporate social responsibility is familiar to them, but they are not familiar with the details of the idea. Thirty per cent of respondents had never encountered the concept of CSR before, and 15% of respondents stated that it was well or even perfectly familiar to them. Most respondents indicated concern for the environment (68%) or support for the local community (57%). Good contact with customers and concern for their satisfaction was indicated by only 48% of respondents. The responses received show that the vast majority of respondents carry out their CSR activity in connection with increasing competitiveness (44%) or improving the company's image (48%). Among the respondents, about 13% indicated that the lack of appropriate tools used to promote the companies makes them undertake such activities. Only 11% of respondents stated that the reason for implementing CSR was socially motivated

20

CSV Revolution or evolution of the CSR concept

Lemańczyk Joanna

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

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z. 173

419--431

EN

Purpose: The concept of value is not limited to the financial criterion alone. Value in modern economics is gaining prominence as a multifaceted concept because of the possibility of interpreting it from the customers' point of view. In order to meet market expectations of the demand side, the concept of value co-creation is evolving. The aim of the article is to indicate the systemic differences between CSR and CSV, paying particular attention to the aspect of considering the concept of value. As an example of good practice, the author chose to present the activities of a company implementing a CSV strategy. Design/methodology/approach: Businesses are learning from their mistakes and, abandoning unfair greenwashing practices, are choosing to pursue goals that fit into the concept of Shared Value Creation (Porter, Kramer, 2011). Based on a case study, this article will present the evolution of the CSV concept and the effects of its application in business practice. The activities carried out by the 'Inne Beczki' brewery, were classified as implementation of the concept of creating shared value. Research metods is critical review (comparison of CSR and CSV) and case study based on 'Inne Beczki' brewery. Findings: Creating Shared Value is an opportunity for smaller businesses to provide relational support and influence improved social wellbeing without having to sacrifice the financial benefits of the business. The example presented here is evidence of the CSV strategy in the market space. Thus, through this work it is possible to grasp the differences, in the context of the concept of value, between CSR and CSV. Research limitations/implications: In line with the case study approach, the author focused on one company that operates in a specific segment (FMCG) and in a specific territorial area (Polish market). Originality/value: The unique value of this article is presenting the concept of Creating Shared Value, which is not often described with an example from the business space. The author’s aim is to present, by means of a case study, actions initiated by a business which, by carrying out an action for a shelter, became part of the concept of creating shared value. In addition, by releasing a limited series of bottles, it increased public awareness of the problem of animal homelessness, as evidenced by the increased adoption of the animals presented on the labels. Due to the greater popularity of CSR, all activities of companies that merely have the appearance of additional pro-social activity are incorrectly referred to as CSR. By making a comparison and presenting a concrete example, the author shows that the topic of segmenting activities and attributing them to more specific categories needs to be deepened and can be a direction for future research. Social implications: The author believes that this article will influence the popularisation of similar business practices. She sees the presented case study as an example of good practice and the realisation of some of the programme assumptions of the CSV concept.