Wyniki wyszukiwania - BazTech

1

Key features of fulfillment services for e-commerce

Strzębicki Dariusz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2025

|

z. 220

357--371

EN

Purpose: The study aims to identify the most important features of fulfillment services for e-commerce by analyzing the content of logistics companies' websites. It seeks to determine which aspects are most frequently highlighted and how fulfillment providers can enhance their competitiveness. Design/methodology/approach: The research employs a content analysis approach, examining the frequency of specific logistics service features on fulfillment companies' websites. The data is quantified to identify key trends and priorities within the industry. Findings: The results indicate that fast shipping, seamless IT integration, and flexible cooperation are the most frequently emphasized features. Additionally, personalized packaging, error-free order processing, and multi-carrier delivery options are key competitive factors for fulfillment providers. Research limitations/implications: The study is based on publicly available content from logistics companies' websites, which may not fully reflect the actual services offered. Furthermore, it does not account for customer perceptions or direct business performance indicators. Practical implications: The findings provide fulfillment companies with insights into industry trends and highlight areas for improvement. Businesses can refine their service offerings to align with e-commerce retailers’ priorities, such as speed, reliability, and seamless technology integration. Social implications: By improving fulfillment services, e-commerce logistics providers can contribute to greater consumer satisfaction, reduced environmental impact through optimized packaging and delivery solutions, and enhanced efficiency in e-commerce. Originality/value: This research offers a data-driven perspective on fulfillment service priorities, filling a gap in the literature by focusing on how logistics providers present their offerings online. It provides a valuable reference for both researchers and industry professionals seeking to understand and enhance fulfillment strategies.

2

Institutional changes in Poland’s retail sector over the last decade (2015-24)

Pacut Mirosław

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2025

|

z. 228

443--460

EN

Purpose: The aim of the paper is an attempt to analyse the institutional changes in retailing in Poland over the last decade, when the retail sector had to face adverse circumstances, including covid-19 pandemic and the outbreak of the first full-scale armed conflict in Europe for decades - and the consequences of these events in the form of an energy crisis, disruptions to supply chains as well as a significant inflationary surge. Design/methodology/approach: The study is based on the analysis of scientific sources, and secondary data on the structural and economic indicators characterising retail sector in Poland over examined period, provided by Euromonitor International database. Findings: Although the last decade has been a period in which Polish retail sector had got its most turbulent changes over with, the industry remained highly dynamic and undergoing significant transformations. Intensive development of e-retail, including the hybrid use of off- and online channels, has been observed, as well as significant re-evaluations of the market shares of individual sales formats. The role of discount shops, which also represent the market segment with the most intense competition, has increased significantly during the analysed period. An intensive development of the convenience format should also be noted, taking over the shares of small independent grocery shops, which have almost completely disappeared from the market. The growth in importance of discounters and convenience stores is accompanied by a relative weakening of the position of hypermarkets, currently entering a period of later market maturity and looking for innovations to restore their competitiveness. At the same time specialised shops - apart from the format of industrial supermarkets and drugstores and pharmacies - are encountering stagnation or regression, due to intensified competition from online channels in the non-food sector. Research limitations/implications: Institutional transformations and the evolution of retailing is indubitably a field meriting further research, with efforts to scientifically describe and analyse the trends and revaluations observed in this domain. Originality/value: (mandatory) The paper identifies and analyses the up-to-date indicators characterising the alterations in the institutional structure of Polish retail sector, giving better understanding of its evolution over the last decade.

3

Gender differences in the perception of key e-commerce aspects influencing consumer purchasing behavior

Kráľ Štefan, Kráľová Lenka, Fedorko Richard, Kizák Mikuláš

Polish Journal of Management Studies

|

2025

|

Vol. 31, No. 2

162--178

EN

The rapid evolution of the Internet and e-commerce has profoundly altered consumer shopping behaviors and habits. This study aimed to explore consumers' perceptions of e-commerce while identifying gender differences in their views on specific aspects of this domain. To gather primary data, a questionnaire survey was conducted. The data were then processed by descriptive statistics and differences were examined by Mann-Whitney U test using RStudio software. The findings revealed that consumers generally hold a positive attitude towards e-commerce, evidenced by a notable increase in their online purchasing frequency. They value its practicality, user-friendliness, and convenience, although they remain cognizant of the associated risks. Furthermore, the research identified significant gender differences concerning perceived usefulness and subjective norms. The study's results not only contribute to the theoretical framework surrounding the topic but also offer practical implications. They can assist e-commerce businesses in effectively planning and targeting their marketing and sales strategies, as well as in enhancing customer relationship management.

PL

Szybki rozwój Internetu i handlu elektronicznego głęboko zmienił zachowania i nawyki zakupowe konsumentów. Celem niniejszego badania było zbadanie postrzegania handlu elektronicznego przez konsumentów oraz zidentyfikowanie różnic między płciami w ich opiniach na temat konkretnych aspektów tej dziedziny. W celu zebrania danych pierwotnych przeprowadzono ankietę. Dane zostały następnie przetworzone za pomocą statystyk opisowych, a różnice zbadano za pomocą testu U Manna-Whitneya przy użyciu oprogramowania RStudio. Wyniki badania wykazały, że konsumenci ogólnie mają pozytywny stosunek do handlu elektronicznego, o czym świadczy znaczny wzrost częstotliwości zakupów online. Cenią oni jego praktyczność, łatwość obsługi i wygodę, choć pozostają świadomi związanych z nim zagrożeń. Ponadto w badaniach zidentyfikowano istotne różnice między płciami w zakresie postrzeganej użyteczności i norm subiektywnych. Wyniki badania nie tylko wnoszą wkład w ramy teoretyczne dotyczące tego tematu, ale mają również praktyczne implikacje. Mogą one pomóc przedsiębiorstwom handlu elektronicznego w skutecznym planowaniu i ukierunkowywaniu strategii marketingowych i sprzedażowych, a także w poprawie zarządzania relacjami z klientami.

4

Stock management in e-commerce by 3PL – case study

Kmiecik Mariusz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2024

|

z. 192

537--556

EN

Purpose: The purpose of this study is to delve into the effectiveness of third-party logistics (3PL) providers in inventory management for retail businesses operating in the e-commerce sector. Design/methodology/approach: The study focuses on analyzing a conducted case study. The case study aims to compare the currently functioning inventory management system with the system proposed by the 3PL provider for managing the location of SKUs in the warehouse. Findings: The research has allowed for a positive verification of the posed hypothesis (i.e., a 3PL company is capable of better inventory management for an e-commerce service recipient). The 3PL provider has the potential to implement an improved inventory management system based on location management and automated storage processes built upon the logistic service provider's know-how. Research limitations/implications: The primary limitation of the research lies in presenting results based solely on a single case study and the instance of a logistics operator with significant experience and an established market position. Originality/value: This article constitutes a significant contribution to the expanding spectrum of research concerning the role of third-party logistics (3PL) providers in enhancing inventory management processes, particularly in the context of e-commerce. The added value lies not only in confirming the positive affirmation of the research hypothesis but also in highlighting the immense potential that 3PL providers possess in implementing advanced inventory management systems based on location management strategies and warehouse process automation.

5

Quality in e-commerce services related to maritime economy

Studzieniecki Tomasz, Szyda Monika

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2024

|

z. 202

549--564

EN

Purpose: The aim of the study was to obtain information from respondents about the assessment of their satisfaction resulting from the identified features in the online commercial services provided. Design/methodology/approach: The article uses a qualitative study. The survey method was used, and the data was obtained through an online survey. The sample selection was purposeful, both in terms of respondents and the websites themselves. The expert method was used to study the websites, and the data was obtained through desk research. The theoretical scope of the work concerns the determination of attributes for assessing the quality of e-commerce services. The novelty of the article is the study of quality in the niche area of online trade related to the maritime economy (maritime e-commerce). Findings: Niche maritime e-commerce requires multidimensional shaping quality of commercial services. The quality of commercial services provided by online stores in maritime e-commerce, is more satisfying than in terms of services offered in this sphere of online trade. The quality of commercial services provided in maritime e-commerce requires improvement, especially in the technological dimension. Research limitations/implications: The niche nature of the study group meant that it was impossible to use random sampling, hence convenience sampling was used. The study group turned out to be quite hermetic, which caused difficulties in collecting data. Nevertheless, it is worth conducting research in such populations, even if it were to be considered preliminary or exploratory Practical implications: The article has application value. As a result of the research, areas requiring quality improvement in maritime e-commerce for two groups of business entities were indicated - online stores and entities providing services related to the maritime economy. Social implications: Social implications may concern the recognition of preferences of a niche group of consumers, which can also be considered a contribution to science. Originality/value: A niche area in e-commerce has been identified, concerning the maritime economy, which may contribute to science. Based on the literature, a new, original model for assessing the quality of commercial services has been developed, which can be used in any industry. Based on the results, recommendations have been collected for entrepreneurs operating in maritime e-commerce, which may also bring benefits to their customers. for whom it is worth improving the quality of services.

6

Kim jesteśmy? Klientami! Czego chcemy? Kupować! Gdzie? WSZĘDZIE!

Stan Mircea

Logistyka

|

2024

|

nr 1

65--67

PL

Wygoda, nieograniczony wybór i oszczędność kosztów - to one w ostatnich latach zmieniły zachowania konsumentów na całym świecie i pchają ich w kierunku handlu elektronicznego.

7

Handel elektroniczny w Europie Wschodniej i Środkowej nadrabia zaległości

Hnatyszyn Bartosz

Logistyka

|

2024

|

nr 3

70--74

PL

Wiele rynków wschodnioeuropejskich zaczyna dorównywać zachodnim Europejczykom pod względem penetracji internetu i zainteresowania e-commerce.

8

Optimization of consumer decisions and the impact of selected factors on purchasing behavior in polish e-commerce

Tokarski Daniel, Fajczak-Kowalska Anita

Economics and Environment

|

2024

|

No. 1

art. no. 728

EN

The article aims to present consumer behaviour in the process of purchasing goods and services in online stores in the Polish market. The impact of selected factors determining or discouraging online shopping, as well as influencing the choice of an online store by young consumers representing the "Z" generation, was examined. 100 respondents took part in the pilot study, and women constituted nearly 70% of the surveyed population. Depending on the needs of customers, various factors determine whether they will make purchases online or convince them to choose an online store. Additionally, through the prism of various concerns and their own experiences, they assess factors discouraging online shopping. The results of the analysis can be used in practice when planning an advertising campaign by introducing coordinated and organised activities using one or several different related media. The publication also discusses the impact of online advertising on consumer behaviour in e-commerce, combining an interdisciplinary approach in the areas of management and quality sciences with economics and finance. The study was conducted in the fourth quarter of 2022.

PL

Artykuł ma na celu przedstawienie zachowań konsumentów w procesie zakupu towarów i usług w sklepach internetowych na polskim rynku. Zbadano wpływ wybranych czynników determinujących lub zniechęcających do zakupów online, a także wpływających na wybór sklepu internetowego przez młodych konsumentów reprezentujących pokolenie „Z”. W badaniu pilotażowym wzięło udział 100 respondentów, kobiety stanowiły blisko 70% ankietowanej populacji. W zależności od potrzeb klientów o dokonaniu zakupów w Internecie lub przekonaniu ich do wyboru sklepu internetowego decydują różne czynniki. Dodatkowo, przez pryzmat różnych obaw i własnych doświadczeń, oceniają czynniki zniechęcające do zakupów w Internecie. Wyniki analizy mogą zostać wykorzystane w praktyce, w planowaniu kampanii reklamowej poprzez wprowadzenie skoordynowanych i zorganizowanych działań, wykorzystujących jeden lub szereg różnych, powiązanych ze sobą środków przekazu. W publikacji omówiono ponadto wpływ reklamy internetowej na zachowania konsumentów w handlu elektronicznym, łącząc interdyscyplinarne podejście w obszarach nauk o zarządzaniu i jakości z ekonomią i finansami. Badanie przeprowadzono w IV kwartale 2022 roku.

9

The business dimension of metaverse

Surma Jerzy

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

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2023

|

z. 170

517--529

EN

Purpose: This paper aims is to identify the key business opportunities and potential threats to companies that arise as Metaverse-like platforms development. The focus is on companies which can use the functionalities Metaverse offers and on the fact that their customers may soon be spending their time there in great numbers. Design/methodology/approach: From company perspective, the purposes set out in this paper are pursued under strategic analysis. In this context, SWOT analysis comes as an appropriate method. This paper does not pertain to a specific company or industry; therefore, the analysis will be confined to Opportunities and Threats that are, in essence, independent of the business sector and concern Metaverse’s impact on the business world. The source materials for the said analysis derive from the latest research literature and reports of consulting companies. Findings: This paper identifies the fundamental business opportunities in the context of the envisaged Metaverse development. They were confronted with issues and risks associated with the practical development and use of such platforms. Research limitations/implications: Metaverse is in its initial development phase; therefore, the identification of opportunities and threats is tentative and it should be revised as the technology progresses and the practical solutions become established. Moreover, the analysis in question is based on the projected development of Metaverse, hence the ensuing conclusions should be approached with caution. Practical implications: This paper provides a list of the fundamental business opportunities and threats which should be taken into account by companies devising their strategy concerning the use of Metaverse platforms. Social implications: The pertinent threats fundamentally affect the situation of the society in the digital world. Hence, it is too important to be aware of the threats, pursue appropriate polices of privacy, ethical business, social responsibility, and finally to adopt relevant legal regulations on the state level. Originality/value: One of the first research papers discussing the business potential and threats surrounding the development of Metaverse.

10

Modelling of e-commerce packing line in the warehouse – case study

Kmiecik Mariusz

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2023

|

z. 173

329--344

EN

Purpose: The purpose of this paper is to create a simulation model of a packing line in an e-commerce activity from the perspective of a logistics operator, along with identifying recommendations for further model improvement as part of digital transformation. Design/methodology/approach: This paper uses results obtained by simulation analysis of a computer model of a process built in BPMN 2.0 notation. Data for the model was collected from process analysis, analysis of data obtained from WMS and sensors on the packaging line and from participant observation in the process. Findings: Based on the analysis, it can be concluded that the logistics operator is able to create a simulation model of the process and optimise its operations using the simulation results. The model presented can also be the basis for building a Digital Twin in the distribution network for e-commerce flows. Practical implications: The logistics operator can extend its package of services to include the construction of simulation models and, in future, can also take on the task of creating value for the network on the basis of the Digital Twin created. Originality/value: The paper presents a real-life case study related to the first phase of Digital Twin implementation, namely the creation of a simulation model to create value in the flows and improve the logistics processes involved in serving the e-commerce market.

11

Internet marketing and its impact on the development of handicraft export : case study : Isfahan Province

Gholami Samira

Nowoczesne Systemy Zarządzania

|

2023

|

T. 18, nr 1

49--60

EN

The development of Internet technology has had a vast impact on business processes, so it is a suitable platform for the activities of most companies. Today, exports are carried out internationally. Many organizations are aware of the elements of internet marketing. Since the handicraft industry of Iran and Asia has a long history, Internet marketing and the Internet provides an excellent opportunity to develop its exports. This research examines the elements of Internet marketing and its relationship with the export performance of handicrafts. The city of Isfahan in Iran is efficient in various fields of this industry. This research data was designed using a questionnaire consisting of 23 questions. Cronbach's alpha coefficient is 0.94, and experts have confirmed its validity. SPSS software, inferential statistics, and Pearson correlation test were used to check research hypotheses. More complete analyzes of regression analysis have been used. The independent varia ble of this research is marketing mix elements, including promotion, transaction, exchange, and supply. The dependent variable of export performance has been examined in two dimensions, financial and strategie. After reviewing a central hypothesis and eight sub-hypotheses, there is a positive relationship between the Internet marketing elements related to advertising, exchange, exchange, and supply and the export performance of the investigated companies. Finally, the effectiveness of each of these elements was checked using regression analysis, and the ranking and importance of each parameter were introduced. The exchange had the most significant impact on internet marketing.

PL

Rozwój technologii Internetu miał duży wpływ na procesy biznesowe, dlatego jest to odpowiednia platforma dla działalności większości firm. Obecnie eksport odbywa się na arenie międzynarodowej. Wiele organizacji zdaje sobie sprawę z elementów marketingu internetowego. Ponieważ przemysł rzemieślniczy Iranu i Azji ma długą historię, marketing internetowy i Internet stanowią doskonałą okazję do rozwoju eksportu. Badanie analizuje elementy marketingu internetowego i jego związek z wynikami eksportowymi rękodzieła. Miasto Isfahan w Iranie jest wydajne w różnych dziedzinach tej branży. Dane zostały zgromadzone za pomocą kwestionariusza składającego się z 23 pytań. Współczynnik alfa Cronbacha wynosi 0,94, a eksperci potwierdzili jego słuszność. Oprogramowanie SPSS, statystyka inferencyjna i test korelacji Pearsona zostały wykorzystane do sprawdzenia hipotez badawczych. Wykorzystano analizę regresji. Zmienną niezależną są elementy marketingu mix, w tym promocja, transakcja, wymiana i podaż. Zmienna zależna wyników eksportowych została zbadana w dwóch wymiarach: finansowym i strategicznym. Po weryfikacji hipotezy głównej i ośmiu subhipotez zauważono, że istnieje pozytywny związek pomiędzy elementami marketingu internetowego, związanymi z reklamą, wymianą i dostawą, a wynikami eksportowymi badanych firm. Na koniec sprawdzono skuteczność każdego z tych elementów za pomocą analizy regresji oraz wprowadzono ranking i znaczenie każdego parametru. Wymiana miała największy wpływ na marketing internetowy.

12

Sukces w handlu elektronicznym zależy od umiejętności efektywnego zarządzania łańcuchem dostaw

Janiak Tomasz, Karelus Krzysztof

Logistyka

|

2023

|

nr 5

8--12

PL

Kluczem do sukcesu w e-commerce jest kilka istotnych czynników, które przyczyniają się do wzrostu zrównoważonego rozwoju biznesu i jego branży.

13

Fulfillment – kluczowy dla przyszłości e-commerce

Filipowski Arkadiusz

Logistyka

|

2023

|

nr 5

70--71

PL

Fulfillment wpływa na doświadczenie klienta, jego lojalność oraz reputację marki. To nie tylko mechaniczne kompletowanie zamówień, to kompleksowy proces obejmujący każdy krok od momentu, w ktorym klient klika "kup teraz", aż do chwili dostarczania produktu pod jego drzwi.

14

E-commerce w 2023 roku : wyzwania i szanse oraz rola procesów związanych z realizacją dostaw

Stan Mircea

Logistyka

|

2023

|

nr 1

61--63

PL

W 2023 r. handel elektroniczny, uznawany za jedną z największych i najszybciej rozwijających się gałęzi gospodarki światowej, będzie nadal rósł. Według danych portalu Statista sektor ten ma osiągnąć wartość bln USD w 2023 r. Oczekuje się,że roczna stopa wzrostu (CAGR 2023-2027) wyniesie 9,30%, co oznacza, że do 2027 r. wartość rynku osiągnie 6,39 bln USD. Dynamikę e-commerce przyspieszyła pandemia, ponieważ zakupy online stały się coraz bardziej popularne.

15

Analiza porównawcza nierelacyjnych baz danych w zastosowaniach e-commerce

Saweczko Kacper, Rożek Grzegorz, Plechawska-Wójcik Małgorzata

Journal of Computer Sciences Institute

|

2023

|

Vol. 28

273--278

PL

W tym artykule przeprowadzono analizę porównawczą nierelacyjnych baz danych w celu wyłonienia najlepszej bazy do systemów e-commerce. Postawiono tezę badawczą „MongoDB jest najlepszym wyborem w zastosowaniach e-commerce. Do badań wykorzystano systemy nierelacyjne takie jak MongoDB oraz Apache Cassandra, a wyniki zestawiono z relacyjną bazą PostgreSQL. Głównym kryterium badawczym były testy wydajności kilku rodzajów zapytań na podstawie czasu realizacji. Do realizacji badań zostały stworzone typowe dla e-commerce bazy danych, które następnie poddano testom w stworzonej aplikacji testowej w środowisku .NET. Dodatkowo określono różnicę we wsparciu społeczności pomiędzy systemami nierelacyjnymi a relacyjnymi. Badania wykazały, że do systemów e-commerce najlepiej przystosowane jest MongoDB.

EN

In this article, a comparative analysis of non-relational databases was conducted to determine the best database for e-commerce systems. Non-relational systems such as MongoDB and Apache Cassandra were used for the study and the results were compared with a relational PostgreSQL database. The main research criterion was performance testing of several types of queries based on execution time. To implement the research, typical e-commerce databases were created and then tested in a .NET test application created by authors. In addition, the difference in community support between non-relational and relational systems was determined. The research showed that MongoDB is best suited for e-commerce systems.

16

Improving Domain-Specific Retrieval by NLI Fine-Tuning

Dušek Roman, Galias Christopher, Wojciechowska Lidia, Wawer Aleksander

Annals of Computer Science and Information Systems

|

2023

|

Vol. 35

949--953

EN

The aim of this article is to investigate the fine-tuning potential of natural language inference (NLI) data to improve information retrieval and ranking. We demonstrate this for both English and Polish languages, using data from one of the largest Polish e-commerce sites and selected open-domain datasets. We employ both monolingual and multilingual sentence encoders fine-tuned by a supervised method utilizing contrastive loss and NLI data. Our results point to the fact that NLI fine-tuning increases the performance of the models in both tasks and both languages, with the potential to improve mono- and multilingual models. Finally, we investigate uniformity and alignment of the embeddings to explain the effect of NLI-based fine-tuning for out-of-domain use-case.

17

Clusterization methods for multi-variant e-commerce interfaces

Wasilewski Adam

Annals of Computer Science and Information Systems

|

2023

|

Vol. 35

309--313

EN

E-commerce is a very popular method that let consumers to purchase goods and services. The ability to purchase items online has increased the need for effective recommendation systems. Such recommendations relate usually to products in which the customer may be interested. However, there are wider opportunities to tailor e-commerce to individual customer needs and behaviour. In this paper the architecture of the ecommerce platform (named AIM2), which allows to provide a dedicated interface to selected user groups is discussed. A key component of the platform is the module responsible for dividing customers into groups, using selected clustering methods. Each of the implemented methods can be parameterised to adapt the customer segmentation to the requirements of the e-commerce owner. This article describes the results of an analysis of the impact of selected methods and parameters on clustering results. Moreover, it identifies key metrics that should be considered when selecting clustering conditions during the implementation of the platform. Finally, the main results of the pilot implementation of AIM2 are presented to assess the effectiveness of the multivariant user interface.

18

Perspective of future use of autonomous robots in e-commerce

Panasewicz Klaudia

Zeszyty Naukowe. Organizacja i Zarządzanie / Politechnika Śląska

|

2022

|

z. 158

473--487

EN

Purpose: Identification of the barriers and determinants of the use of autonomous robots in e-commerce. Design/methodology/approach: The research procedure included a review of Polish and foreign literature and survey research. The paper presents the results of a Delphi study among 25 experts of courier services. Findings: The use of autonomous robots may be one of the solutions that will contribute to the improvement of the functionality of processes in enterprises. The process of implementing autonomous robots is associated with building a relationship based on trust between the user and technology Research limitations/implications: Limitations of the conducted research reflects to only one Delphi round. Practical implications: The results of the study may be helpful for transport companies and courier companies in improving the process of delivering parcels. They can be used for elaboration policy, tools and instrument for the purposes of limitation identified under the study main barriers of the application of autonomous robots in the e-commerce. Originality/value: The presented research and conclusions provide practical tips for transport and delivery companies on how to use autonomous robots to improve the process of delivering parcels in the e-commerce sector, based on the results obtained from the Delphi study.

19

Handel elektroniczny w krajach nordyckich pod lupą wg Direct Link

Källgren Olof

Logistyka

|

2022

|

nr 5

48--50

PL

Kraje nordyckie, definiowane jako Dania, Finlandia, Norwegia i Szwecja, wcześnie zaczęły budować infrastrukturę internetową, nawet na obszarach o małej gęstości zaludnienia. Dlatego, gdy dostęp do internetu stał się osiągalny niemal dla każdego, a handel elektroniczny sukcesywnie się rozwijał, warunki i chęci do robienia zakupów w sieci już istniały.

20

Critical processes and risk factors of disturbances in the implementation of ecological reusable packaging into context of e-commerce sustainable development

Motowidlak Urszula, Tokarski Daniel

Ekonomia i Środowisko

|

2022

|

nr 3

97--117

EN

The aim of the article is to identify critical processes in the context of the implementation of returnable packaging in e-commerce and potential risk factors of disruptions in the use of ecological reusable packaging in e-commerce logistics services provided by Arvato Poland Sp. z o.o. they are based in Warsaw. The study is in line with the objectives of the European Green Deal and the circular economy. The applied research methods and techniques included: elementary analysis, desk research analysis, in-depth face-to-face interviews, causal analysis and selected methods of qualitative and quantitative analysis. The empirical study was carried out in 2021 in two locations of Arvato Poland Sp. z o.o. A review of the literature on the subject indicates that the use of ecological returnable packaging in e-commerce logistics is one of the available solutions with great potential to strengthen the sustainable development of the fashion industry. However, the conducted research revealed a high complexity of problems, mainly in the process of accepting, packing, shipping and returning the pack-aging, which was considered critical for handling e-commerce orders. An in-depth analysis using the Ishikawa diagram identified the causes of potential risk factors for disruptions in the use of reusable eco-packaging in the e-commerce market. It was indicated that improving the process of its implementation should focus on removing factors that make up the identified main categories of their causes. The conclusions of the study can have practical applications to improve the functioning of cost-effective and environmentally friendly e-commerce logistics. The system approach used by the authors in the study of returnable unit packaging in the sustainable development of closed-loop e-commerce contributes to the reduction of the research gap in this thematic area. The issue of ecological reusable packaging is in the initial phase of cognitive research and pilot tests.

PL

Celem artykułu jest identyfikacja procesów krytycznych w kontekście wdrażania opakowań zwrotnych w e-commerce oraz potencjalnych czynników ryzyka zakłóceń w zakresie wykorzystania ekologicznego opakowania wielokrotnego użytku w obsłudze logistycznej e-commerce, realizowanej przez Arvato Polska Sp. z o.o. z siedzibą w Warszawie. Badanie wpisuje się z realizację celów Europejskiego Zielonego Ładu oraz gospodarki o obiegu zamkniętym. Zastosowane metody i techniki badawcze obejmowały m.in.: analizę elementarną, analizę desk research, pogłębione wywiady bezpośrednie, analizę przyczynową oraz wybrane metody analizy jakościowej i ilościowej. Badanie empiryczne zrealizowano w 2021 r. w dwóch lokalizacjach Arvato Polska Sp. z o.o. Przegląd literatury przedmiotu wskazuje, że wykorzystanie ekologicznego opakowania zwrotnego w obsłudze logistycznej e-commerce stanowi jedno z dostępnych rozwiązań o dużym potencjale wzmacniającym zrównoważony rozwój branży fashion. Przeprowadzone badanie uwidoczniło jednak dużą złożoność problemów, głównie w procesie przyjęcia, pakowania, wysyłki i zwrotu opakowania, które uznano za krytyczne dla obsługi zamówień e-commerce. Pogłębiona analiza z wykorzystaniem diagramu lshikawy umożliwiła identyfikację przyczyn potencjalnych czynników ryzyka zakłóceń zastosowania ekologicznego opakowania wielokrotnego użytku na rynku e-commerce. Wskazano, że doskonalenie procesu jego wdrożenia powinno skupić się na usuwaniu czynników, które składają się na zidentyfikowane główne kategorie ich przyczyn. Wnioski z badania mogą mieć praktyczne zastosowanie do poprawy funkcjonowania efektywnej kosztowo i przyjaznej dla środowiska logistyki e-commerce. Zastosowane przez autorów podejście systemowe w badaniu jednostkowych opakowań zwrotnych w zrównoważonym rozwoju e-commerce o obiegu zamkniętym przyczynia się do zmniejszenia luki badawczej w tym zakresie tematycznym. Problematyka ekologicznych opakowań wielokrotnego użytku znajduje się bowiem we wstępnej fazie badań poznawczych i testów pilotażowych.