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EN
This article deals with the notion of meme from the general, web and architectural point of view. The history of the creation and the process of further transformation of the term meme, which gradually penetrated from the initial genetic environment into the environment of media and technologies, is described. The disagreements are mentioned both in the interpretation of the concept of a meme and in the definition of a meme as a certain useful or harmful element of culture. By comparing the Internet meme and its main properties with the architectural meme, the characteristics of the last one are indicated.
EN
The modern open-air museum needs a new attitude to itself and new approaches to its exhibition design that combines the historicity, authenticity, and veracity of monuments with modern requirements, methods, and means of the exhibition, meets the visitor requirements and makes the museum unique and viable. The article aims to determine general principles and identify effective approaches to the formation of open-air exhibitions in both Ukrainian and foreign museums.
EN
In the article, the peculiarities of created on the basis of memorial places and battlefields open-air museums space formation are revised. The author substantiates principles to their architectural and spatial organization. Main directions of development of memorial places are highlighted.
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