Marka i jej wartość jako czynnik kreujący wartość przedsiębiorstwa
The brand and its value as a factor determinating value of the company
A brand mark is an intangible property, having sometimes a big value in terms of the company's assets. Nowadays, it plays a crutial role and it's significance in the company value is growing all the time. In the literature connected with the management of the value of the company, the dominate trend of concederation is on the methds of avaluating the value of the company, however the value of the entity is connected with the adductions creating their value. A brand mark eeffets the value of the firm, and the strengthening of the brand mark is one of the ways in increasing the value of an entity. Therefore it should be well managed and its managment should be an crucial element of a company's staratergy - not only in connection with marketing, and corporate commmunication but also should be taken from the financial prospective.