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Abstrakty
In the market economy, the company image is of particular importance. It can be shaped intentionally through marketing activities. This paper presents an example of a big hotel and catering company, which competently makes practical use of company image management. The management board of the company regularly conducts questionnaire surveys among the guests of the hotel and uses the results of these surveys for purposes of company image management. Image management brings measurable effects because it strengthens competitiveness of the company.
Wydawca
Czasopismo
Rocznik
Tom
Strony
70--74
Opis fizyczny
Bibliogr. 6 poz.
Twórcy
autor
- Wrocław University of Economics, Faculty of Engineering and Economics, Komandorska 118/120, 53-345 Wrocław, Poland, phone: +48 71 3680508, stanislaw.urban@ue.wroc.pl
Bibliografia
- [1] Przytacznikowa M., Makiełło-Jarża G., Basis of the general psychology, PWN, Warsaw 1982 (in Polish).
- [2] Miller G., Galanter E., Pribrom K., Plans and structure of behavior, PWN, Warsaw 1980 (in Polish).
- [3] Budzyński W., Companys image. Creation, management, effects, Poltext, Warsaw 2002 (in Polish).
- [4] Kotler Ph., Marketing. Analysis, planning, implementation and control, Gebethner & Co., Warsaw 1994 (in Polish).
- [5] Rozwadowska B., Public relations. Theory, practice, prospects, Studio EMKA, Warsaw 2002 (in Polish).
- [6] Budzyński W., Public relations. Management of company reputation, Poltext, Warsaw 1998 (in Polish).
Typ dokumentu
Bibliografia
Identyfikator YADDA
bwmeta1.element.baztech-article-BAR0-0065-0031