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http://yadda.icm.edu.pl:80/baztech/element/bwmeta1.element.baztech-9d2a730b-7200-4f97-84da-b2c07bc5a57b

Czasopismo

Autobusy : technika, eksploatacja, systemy transportowe

Tytuł artykułu

International environment analysis : basic assumption for effective international marketing in globalized economy

Autorzy Krizanova, A.  Majerova, J.  Bugaj, M.  Madlenak, R. 
Treść / Zawartość
Warianty tytułu
Języki publikacji EN
Abstrakty
EN The current life of human society is characterised by both the extensive qualitative changes and the acceleration of these changes. Said acceleration is, on the one hand, cause, on the contrary, the result of globalisation, providing society with positive and negative effects. Globalisation, described as briefly and accurately as possible, is determined by the growth of transnational corporations and their ever-increasing control over national economies, causing weakening of state functions. With this perspective, it is evident that national competition threatens domestic enterprises, but more often by foreign competition. The enterprise, as well as the government, has lesser tools to protect it. Our enterprises are to cope with the decision to either accept the increase in foreign competition and adapt to it or ignore this increase, which may lead to their subsequent isolation, and gradually to their extinction. More over, in order to protect actual market share, enterprises have to monitor relevant international environment factors and analyze them adequately. This was also the reason for the choice of paper topic. So, the aim of this paper is to analyze relevant factors of international environment and to propose adequate approach to the international environment analysis.
EN Paper briefly discussed the importance of international environment analysis. Particular attention was also paid to chosen factors of international environment. Authors subsequently proposed how these factors of international environment should be analyzed.
Słowa kluczowe
PL globalizacja   gospodarka światowa   marketing międzynarodowy  
EN globalisation   global economy   international marketing  
Wydawca Instytut Naukowo-Wydawniczy "SPATIUM". sp. z o.o.
Czasopismo Autobusy : technika, eksploatacja, systemy transportowe
Rocznik 2016
Tom R. 17, nr 6
Strony 1715--1720
Opis fizyczny Bibliogr. 10 poz., pełen tekst na CD
Twórcy
autor Krizanova, A.
  • University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Univerzitna 1, 01026 Zilina, Slovak Republic, anna.krizanova@fpedas.uniza.sk
autor Majerova, J.
  • University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Univerzitna 1, 01026 Zilina, Slovak Republic, jana.majerova@fpedas.uniza.sk
autor Bugaj, M.
  • University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Air Transport, Univerzitna 1, 01026 Zilina, Slovak Republic, martin.bugaj@fpedas.uniza.sk
autor Madlenak, R.
  • University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Communications, Univerzitna 1, 01026 Zilina, Slovak Republic, radovan.madlenak@fpedas.uniza.sk
Bibliografia
1. Busnaina I., Woodall T., Doing business in Lybia: Assessing the nature and effectiveness of international marketing programs in evolving economy, „International Business Review” 2015, nr 6.
2. de Mooij M., Cross-cultural research in international marketing: clearing up some of the confusion, „International Marketing Review” 2015, nr 24.
3. Hradiska E., Sulek M., Psychology in Marketing, UMB Publishng, Banska Bystrica, 1999.
4. Hraskova D., Bartosova, V., Managerial reporting: A flexible tool for managing transport company, „Advances in social and behavioral sciences” 2014, nr 5.
5. Janoskova K., Kral P., Tools and methods for assessing the company and its environment, AB - TLAC, Zilina, 2012.
6. Kotler P., Modern marketing, Grada, Praha 2007.
7. Kucharcikova A., Tokarcikova E., Klucka J., Konusikova L., Foreign direct investment: Impact on sustainable development in regions of Slovak republic, „Journal of security and sustainability issues” 2015, nr 1.
8. Misankova M., Kociskova, K., Strategic implementation as a part of strategic management, „Procedia – Social and Behavioral Sciences” 2014, nr 110.
9. Slavik S., Strategic Management, Sprint, Bratislava 2005.
10. Stefanikova L., Rypakova M., Moravcikova K., The impact of competitive intelligence on sustainable growth of the enterprises, „Procedia – Economics and Finance” 2015, nr 26.
Uwagi
Dwa streszczenia w języku angielskim, brak tytułu w języku polskim
Kolekcja BazTech
Identyfikator YADDA bwmeta1.element.baztech-9d2a730b-7200-4f97-84da-b2c07bc5a57b
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