A novel model of adoption of m-commerce in Saudi Arabia
Wybrane pełne teksty z tego czasopisma
Federated Conference on Computer Science and Information Systems (15 ; 06-09.09.2020 ; Sofia, Bulgaria)
The market of Saudi Arabia offers considerable potential for the success of mobile commerce (m-commerce) technology. In this context, this study aims to investigate the factors that influence the intentions of Saudi citizens and firms to use m-commerce technology. This study paper advances the literature by proposing a novel model to investigate the motivations behind adopting m-commerce in Saudi Arabia. The model defines factors that influence both customer and provider intentions of adopting m-commerce. The paper also outlines the methodology to be followed to evaluate the proposed model.
Bibliogr. 69 poz., rys.
- dept. of Computer science, King Khalid University
- dept. of Informatics, University of Sussex Brighton, United Kingdom
- dept. of Informatics, University of Sussex Brighton, United Kingdom
- dept. of Informatics, University of Sussex Brighton, United Kingdom
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1. Track 4: Information Systems and Technology
2. Technical Session: 15th Conference on Information Systems Management
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